I’m a human-centered designer/design leader with a core belief in strong design craft, empathy, and empowerment partnering with a cross-functional team to build holistic and valuable experience for users.

I design products, brands, and build and lead cross-functional team(s).

Most recently, worked at a couple of B2B start-ups to be a part of management to represent design as a whole (product, brand, research, and content). Wishing to be more location and time-independent, getting closer to craft again led me to become a freelance designer/design director.

Previously worked at known design consultancies such as IDEO and frog design, where I lead many different types of projects for large corporations as well as for startups.