Skill set (7)
Sandeep in a few words
Experienced consultant in the consumer insights, brand and growth strategy and global programme management domains. Close to two decades of experience working with global brands across multiple geographies on brand, growth and corporate strategy questions.
Experience working with global insights and strategy teams at Mondelez, Danone ELN and Ferrero as core team member driving the rollout and implementation of brand equity and advertising effectiveness tracking programmes (worth $5 - $20 million).
Strong stakeholder management experience with direct exposure to C-suite
Successful track record of working in impactful, senior and high client-exposure roles in leading research organisations (Kantar, Ipsos) and consultancies (McKinsey, Kantar Consulting)
Experience working in multiple geographies (India, China, Europe) with sensitivity and understanding of cultural differences
Strong team building and management experience
Experience
- McKinsey & CompanyConsumer & Shopper Insights SpecialistCONSULTING & AUDITSAugust 2011 - May 2013 (1 year and 10 months)City of London, United KingdomDesigned, implemented and rolled-out a rapid, efficient and robust customer research framework for private equity due diligence studies globally (end to end framework that allows collection and interpretation of brand performance in categories in 3-4 days); Had strong traction and was implemented in 40 due diligence engagements in a short span of 6 monthsDesigned and implemented a multi-country research programme for an OOH advertising solution provider to measure brand strength, map strength and weakness vs. competitors, assess customer buying behaviour, drivers of consideration and brand performance on key driversEngagement lead on multiple B2B decision makers research in categories like power, electrical equipment and electronics covering Africa, Middle East and Asia PacificIdentified shopper attitudes, store perceptions and buying behaviour using comprehensive research programmes in the retail domain for multiple retail clients (Nordics, UK, Canada, APAC)
- ProphetEngagement ManagerCONSULTING & AUDITSMay 2013 - April 2014 (12 months)City of London, United KingdomLed, designed and established global market landscapes for multi-million dollar brands in snacking (savoury, sweet, breakfast snacking) for a global foods manufacturerDesigned and conducted research among HNWIs / UHNWIs to identify growth opportunities for wealth management advisory services and customer experience mapping for a global investment bankPre-acquisition due diligence and post-acquisition migration path development for acquired brands in the retail, technology and FMCG industries (using qualitative and quantitative research, secondary research, expert interviews and financial valuation)
- MondelezSenior ConsultantAGRICULTUREJune 2014 - October 2014 (5 months)Zurich, SwitzerlandGlobal role driving the implementation and roll-out of a global brand equity tracking program (comprising of 250+ brand trackers) valued at $4m+ across 40 countriesEnsuring dissemination and buy-in across a global set of stakeholders (comprising of Global Category Leads, Regional Category Leads, country level senior insights managers etc.)Best practice framework development, insights deliverables design, implementation plan formulation and ensuring integration into marketing and business planningStrategic guidance and oversight role for research agency to ensure smooth transition for programmeDeveloping guidelines for programme excellence and evolution in the futureGlobal programme management and implementation
Recommendations
Certifications
- Oxford View of Strategy ProgrammeSaid Business School, University of Oxford2021