Ryan Gothard

Let me help you grow your business through experienced creative direction, branding, package design, in-store display development, marketing collateral design, or website design. Need assistance improving productivity and efficiency with your existing creative team? With over 20 years experience, I can help develop your team and instill proven best practices to help them thrive. Visit ryangothard.com for more information.

Initially recruited to help elevate the quality of work from the in-house team as well as improve productivity through implementation of proven workflow process improvements. Coach and manage the in-house designers, copywriter and production manager. Work with all external print, outside agencies and point-of-purchase display partners, including pricing, press checks, top line quality control and problem resolution. Notable accomplishments include the implementation of procedures and streamlined creative workflow processes, which increased productivity by 70-80%; the reduction of costs of point-of-purchase displays by approximately 50% by instituting a competitive bid system among qualified vendors. After our acquisition by The Clorox Company, was involved in the complete rebranding of the Renew Life brand and all accompanying activities, ensuring a successful application of the rebranding to every asset the department developed.

Hired, managed and mentored in-house creative team and freelance designers; provided coaching and career development plans for entire creative staff. Consult with and direct outside agencies to ensure top quality work and synergies between in-house and outside activities. Spearhead website strategies and lead design and development, including managing email marketing program, consumer loyalty program and market research. Execute print advertising plans including negotiations placement, ad production, and invoicing. Manage vendor relations (printers, photographers, illustrators, etc.) including pricing, press checks, quality control and problem resolution. Notable accomplishments include:

- Instrumental in launch of the MegaRed krill oil brand, which grew to over $60MM in sales in four years. Involved in packaging, advertising and online marketing.

- Launched new formula and rebranding of flagship product, Move Free; including package design, website development, advertising, database marketing and marketing collateral, all of which contributed to 53% first year sales growth.

- Helped increase traffic to consumer websites by 30-80% through redesigns, information architecture, content development, email marketing, and search engine optimization.

- Developed and implemented several in-house market research projects with consumer database, resulting in excellent consumer insight and substantial cost savings.