An optimistion specialist with over 15 years’ experience in the highly competitive pharma, medical wellness, luxury ecommerce and travel verticals.

A successful track record supporting the development and implementation of traditional and digital acquisition and retention strategies to support multi-channel growth online.

A creative thinker who’s well acquainted with working on omnichannel projects of all budgets and sizes. Lead a number of digital agile transformations for businesses through thorough research, clear communication plans and effective, concise reporting.

Confident leading projects strategically driving website development, SEO content production, paid search and paid social traffic. Ability to convert the abstract data into tangible insights through data visualisations driving digital campaigns and customer experience initiatives while aligning with business priorities.