Friendly ex-CMO, with 30+ years of international experience across diverse brands such as Mars, HSBC, Nike, Adidas, Rebel Sport, Anytime fitness and also small family start-ups and social influencers.

Good with teams, agencies and managing upwards. Commercially focussed and great at delivering to time and budget.

I can help with strategy, planning, buy-in, resourcing, communicating and operating:

o Brief research agencies
o Map and document customer journeys
o Create and document communications strategies around research and data insight
o Create and document customer experience strategy
o CRM and data audit
o Create CRM, data and email communications strategy
o Brand audit and positioning documents
o Write an agency pitch
o Social media audit and strategy
o Social influencer strategy

I have substantial experience across:
o Strategy and planning
o Brand positioning and refresh
o Communications
o CRM and data planning
o Customer experience
o Resourcing and management
o Agency pitches
o Change management
o Social media
o Social influencers / content creators
o P&L
o Buy-in at board level