Skill set (9)
Industry fields of expertise
Robert in a few words
As an accomplished Content Editor, my content possesses the power to significantly influence your results and performance metrics. My primary goal is to not only boost traffic, reach, and engagement across your site but also to effectively contribute to the achievement of your revenue goals, all while enhancing the overall user experience for readers.
I am comfortable working with other Content Writers and Editors, as well as, the wider team. Primarily, I have experience focusing on writing and updating evergreen content, such as guides, reviews and informational articles about communications, logistics, Web3, music, sports, and more.
What I can do for you:
1. Manage content updates to enhance efficiency and quality.
2. Optimize content for SEO and incorporate commercial links.
3. Refresh old content to meet new style standards and improve user experience.
4. Conduct keyword research and competitor analysis.
5. Meet deadlines and maintain editorial standards.
6. Analyze content KPIs to prioritize updates logically.
I have over 7 years of proven experience in content writing, backed by a bachelor’s degree in journalism and media studies. I possess excellent written and communication skills in English and a solid grasp of the best SEO practices.
Familiarity with SEO/digital analysis tools like Ahrefs and Google Search Console. Experience with WordPress CMS has proven highly beneficial. Ability to edit carefully to avoid overpromising language as required. Fluency in English as a native speaker, and experience in writing content adhering to strict editorial guidelines.
Experience
- LedgerContent ManagerDIGITAL & ITMarch 2023 - September 2023 (6 months)Paris, FranceLedger provides security and infrastructure solutions to critical digital assets for consumers and institutional investors.Founded in 2014, Ledger is the global platform for digital assets and Web3. Over 20% of the world’s crypto assets are secured through Ledger devices.As a Content Manager, I participated in strategizing and crafting educational content across a variety of different platforms, including Ledger Academy & Quest, owning the operational side of the process by drafting, optimizing, and setting up content to provide engaging educational experiences that facilitate users’ Web3 onboarding.
- EurosportBroadcast JournalistJuly 2022 - Today (2 years and 7 months)Paris, FranceAs part of a dynamic team, I focus on writing, compiling and reading sports bulletins across the Eurosport and France 24 brands in English, while meeting programming objectives and style. Skills demonstrated in this role include:-Writing accurate, clear, and concise news and sports copy for an international audience-Delivering the news and sport fluently and confidently that engages with the tone of voice of each target audience-The ability to react to breaking news with composure and authority-An interest in sports issues and previous journalistic experience to provide high-quality writing-Covering breaking news, but also offering original stories and interesting angles-An ability to work under pressure in a job that requires flexibility in terms of hours-A keen eye for the visual and multimedia aspects of coverage-Use of social media (Twitter, Facebook, Instagram) and networking apps in accordance with the guidelines for using social networks as a journalist-Engaging personality and a positive attitude-A good voice and the ability to write well and broadcast fluently Eurosport is the number one sport destination in Europe, fuelling the passion of fans and connecting them with the greatest sports events in the world. As the Home of the Olympic Games in Europe, Eurosport is the home of Cycling, Grand Slam Tennis and Winter Sport, Eurosport channels – Eurosport 1, Eurosport 2 – reach 231 million cumulative subscribers across 95 countries in Europe, Asia Pacific, Africa and the Middle East.
- RobMoroMultimedia Journalist / BloggerJanuary 2013 - Today (12 years and 1 month)EuropeHaving worked as a journalist writing for local, national, and international media. RobMoro.ie is my blog for articles about music and culture. The blog has been nominated for several awards and won Blog of the Year at the KBC SMEDIAS in 2015, held at Dublin's Aviva Stadium. experience
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Education
- BA (Hons), Journalism and Visual MediaGriffith College2017BA (Hons), Journalism and Visual Media