I have over 20 years digital experience working across paid and organic social media, media strategy, consultancy, video production, programmatic display advertising and training.

My key focus is providing freelance strategic advice and activation of effective organic and paid social media campaigns for a range of clients across all platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, Snap and YouTube). I have delivered successful campaigns, consultancy and creative content for clients including Netflix, Mars Petcare, Amazon Prime, Sky Sports, Public Health England, HM Government and the World Health Organisation.

I recently completed a 12-month in-housing project for a major US entertainment client as Director of Media Strategy. This role required active management of monthly budgets exceeding $8 million, and providing strategic planning for paid search, paid social and paid display campaigns. The remit covered 17 EMEA markets, and also involved leading monthly performance highlights, developing QBR slide decks, developing audience and targeting opportunities, competitor analysis research, pitching and coordinating staff training for in-house teams.

I enjoy the constantly changing nature of technology, and am always happy to take on new challenges.