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Richard Ashby

Freelance digital marketer and strategist
  • Suggested rate
    $583 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Richard's quote.
Location and workplace preferences
Location
Bradford, England, United Kingdom
Remote only
Primarily works remotely
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Skill set
Richard in a few words
I have over 20 years digital experience working across paid and organic social media, media strategy, consultancy, video production, programmatic display advertising and training.

My key focus is providing freelance strategic advice and activation of effective organic and paid social media campaigns for a range of clients across all platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, Snap and YouTube). I have delivered successful campaigns, consultancy and creative content for clients including Netflix, Mars Petcare, Amazon Prime, Sky Sports, Public Health England, HM Government and the World Health Organisation.

I recently completed a 12-month in-housing project for a major US entertainment client as Director of Media Strategy. This role required active management of monthly budgets exceeding $8 million, and providing strategic planning for paid search, paid social and paid display campaigns. The remit covered 17 EMEA markets, and also involved leading monthly performance highlights, developing QBR slide decks, developing audience and targeting opportunities, competitor analysis research, pitching and coordinating staff training for in-house teams.

I enjoy the constantly changing nature of technology, and am always happy to take on new challenges.
Experience
  • Dotkumo Ltd
    Founder
    DIGITAL & IT
    February 2017 - Today (7 years and 9 months)
    Bradford, England, United Kingdom
    Set up a freelance digital market company providing white label, contract and project support to a range of clients.
    Facebook Marketing LinkedIn Marketing Instagram Marketing Webmarketing strategy Video editing Video production
  • University of Leeds
    Head of Social Media
    DIGITAL & IT
    July 2015 - January 2017 (1 year and 7 months)
    Leeds, England, United Kingdom
    Created a social media strategy for academic staff, students and key stakeholders.
    Facebook Marketing Twitter Marketing LinkedIn Marketing youtube Brand content Social media
  • University of Leeds
    Acting Head of Digital Communications
    DIGITAL & IT
    March 2014 - June 2015 (1 year and 4 months)
    Leeds, England, United Kingdom
    Managed the Digital Communications Team through a period of major organisational change.
    Project Management Social media Digital Transformation
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Education
  • BA Joint Honours Education Studies & Race and Ethnic Studies
    University of Central Lancashire
    1996
    Studied all aspects of learning theory with a focus on the influence of mass media channels on childhood development and socialisation. This was underpinned with a focus on intersectionality and approaches to tackle institutional racism.
  • MSc Multimedia Applications
    University of Teeside
    1998
    Developed several web and video based projects including computer animation trailers, and wrote a dissertation on VR and AR real world applications.