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Rebecca Dow Digital Marketing Consultant for startups and SMEsRD

Rebecca Dow

Digital Marketing Consultant for startups and SMEs
  • Suggested rate
    $399 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Rebecca's quote.
Location and workplace preferences
Location
London, United Kingdom
Remote only
Primarily works remotely
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Skill set (12)
Rebecca in a few words
With a creative and commercial mindset, I have over 10 years marketing experience with high-growth start-ups and SMEs. I've largely worked in the ecommerce space, across health & wellness, fashion & beauty, and tech. I understand how to engage with customers through concise, thoughtful and relevant content, applying this across the brand’s stream of acquisition and retention channels.

My specialty lies in helping start-up brands establish their marketing foundations in order to achieve growth. I'm adept at creating a marketing strategy, and content calendar and setting up all the required platforms to establish a functioning marketing mix. I'm here to support and enhance small and large brands looking to engage with their customers in new and positive ways, through:

• consulting on your brand’s identity: establish your core mission and vision, resulting in a concise deck to share internally, or externally with retailers, investors or recruiters.
• creating your brand’s tone of voice: establishing its personality and translating how this looks across the full marketing mix, resulting in a formalised deck.
• writing SEO-optimised copy and content for your website, from product descriptions to well-researched blog articles. Proficient in Shopify, Magento and SquareSpace.
• email marketing, working within Klaviyo, Mailchimp and Omnisend to create conversion-focused and engaging newsletter campaigns, automation flows and customer segments.
• social media: captivating and click-worthy caption writing and hashtag research
Experience
  • NXT EQuity
    Head Of Marketing
    June 2020 - November 2022 (2 years and 5 months)
    NXT EQuity is an incubator for start-ups with a purpose, supporting them with seed capital and digital marketing expertise. After managing a roster of brands, I focused on Keto Hana, who quickly became one of the bestselling UK granola brands.
    - Headed up the Marketing branch for NXT's roster of brands, whilst managing a growing marketing team. I liaised with brand founder's to understand their vision, and integrate the team within their daily practices.
    - Headed up the Keto Hana marketing function, in charge of website management, overseeing our customer service experience, annual strategic planning, monthly marketing calendar and post campaign analysis and reporting.
    - Kick-started and grew the Keto Hana CRM programme on email and SMS from scratch, now with over 25k subscribers, an average OR of 45% and CR of 6% across weekly campaigns and automation flows, contributing to 25% of the company's total revenue.
  • Motley London
    Marketing & Community Manager
    January 2019 - June 2020 (1 year and 5 months)
    London, UK
    A new D2C challenger jewellery brand, at Motley we're on a mission to democratise fine jewellery design. As the first hire, I established and have grown our owned digital channels to drive brand awareness for a high growth brand in its infancy. Responsibilities:
    • Set OKRs per quarter, conducting thorough analysis across all owned digital channels. Managing budget and spend
    • Create the monthly marketing calendar, planning for new product launches and campaign activations
    • Line manager to our Content and Copywriting Executive, overseeing their development as the business grows
    • Project Manage experiential events and monthly photoshoots for new product launches and content creation
    • Devise email marketing strategy, executing weekly campaigns, implementing a rigorous test and learn approach, and creating relevant automation workflows. Activity intended to drive engagement, web traffic and ultimately revenue
    • Social Media Management across Instagram, Facebook, Twitter, Pinterest and LinkedIn. Overseeing the planning, content creation, copywriting, and community engagement. With continual analysis and reporting to monitor progress Key Achievements:
    • Grew our Instagram Community organically to 14,000 followers in a little over 12 months
    • Developed an extensive network of influencer and content creators, alongside dedicated Brand Ambassadors who post about us monthly driving brand awareness, engagement and revenue
    • Grew our newsletter list by 87% in a little over 12 months with an average open rate of 30% and click-through of 5%
    • Established over 10 Brand Partnerships intended to drive Brand Awareness, Instagram Growth and Lead Generation
  • Blain|Southern
    Social Media and Digital Content Manager
    August 2018 - January 2019 (5 months)
    Hanover Square, London W1S, UK
    A top London contemporary art gallery with galleries also in Berlin and New York, Blain|Southern had a roster of high profile and up-and-coming international artists. I managed all the digital content, including social media to boost the presence of our artists and launch new exhibitions.
    • Devised the social media strategy, creating a content calendar to plan and execute tailored content across all channels
    • Managed exhibition launches across the website, email marketing and our social media channels (organic and paid)
    • Collaborated with the Press and Exhibitions teams to collate and adapt content, promoting our artists, for social media
    • Managed our external agency in order to create content for the Chinese market on their largest platform, WeChat
    • Social media analysis and reporting, using Google Analytics, Iconosquare, and Hootsuite to create monthly reports
    • Wrote engaging and SEO-friendly content, to be published on our website, via our CMS, which I managed daily
Recommendations
Education
  • Professional Marketing Qualification, Marketing
    CIM | The Chartered Institute of Marketing
    2015
    Professional Marketing Qualification, Marketing
  • Bachelor of Arts
    University of Leeds
    2011
    Bachelor of Arts (BA), History of Art
  • A Level, English Literature, English Language and History
    Stonar School
    2007
    A Level, English Literature, English Language and History
Certifications