With a creative and commercial mindset, I have over 10 years marketing experience with high-growth start-ups and SMEs. I've largely worked in the ecommerce space, across health & wellness, fashion & beauty, and tech. I understand how to engage with customers through concise, thoughtful and relevant content, applying this across the brand’s stream of acquisition and retention channels.

My specialty lies in helping start-up brands establish their marketing foundations in order to achieve growth. I'm adept at creating a marketing strategy, and content calendar and setting up all the required platforms to establish a functioning marketing mix. I'm here to support and enhance small and large brands looking to engage with their customers in new and positive ways, through:

• consulting on your brand’s identity: establish your core mission and vision, resulting in a concise deck to share internally, or externally with retailers, investors or recruiters.
• creating your brand’s tone of voice: establishing its personality and translating how this looks across the full marketing mix, resulting in a formalised deck.
• writing SEO-optimised copy and content for your website, from product descriptions to well-researched blog articles. Proficient in Shopify, Magento and SquareSpace.
• email marketing, working within Klaviyo, Mailchimp and Omnisend to create conversion-focused and engaging newsletter campaigns, automation flows and customer segments.
• social media: captivating and click-worthy caption writing and hashtag research