Skill set (12)
Rebecca in a few words
With a creative and commercial mindset, I have over 10 years marketing experience with high-growth start-ups and SMEs. I've largely worked in the ecommerce space, across health & wellness, fashion & beauty, and tech. I understand how to engage with customers through concise, thoughtful and relevant content, applying this across the brand’s stream of acquisition and retention channels.
My specialty lies in helping start-up brands establish their marketing foundations in order to achieve growth. I'm adept at creating a marketing strategy, and content calendar and setting up all the required platforms to establish a functioning marketing mix. I'm here to support and enhance small and large brands looking to engage with their customers in new and positive ways, through:
• consulting on your brand’s identity: establish your core mission and vision, resulting in a concise deck to share internally, or externally with retailers, investors or recruiters.
• creating your brand’s tone of voice: establishing its personality and translating how this looks across the full marketing mix, resulting in a formalised deck.
• writing SEO-optimised copy and content for your website, from product descriptions to well-researched blog articles. Proficient in Shopify, Magento and SquareSpace.
• email marketing, working within Klaviyo, Mailchimp and Omnisend to create conversion-focused and engaging newsletter campaigns, automation flows and customer segments.
• social media: captivating and click-worthy caption writing and hashtag research
Experience
- NXT EQuityHead Of MarketingJune 2020 - November 2022 (2 years and 5 months)NXT EQuity is an incubator for start-ups with a purpose, supporting them with seed capital and digital marketing expertise. After managing a roster of brands, I focused on Keto Hana, who quickly became one of the bestselling UK granola brands.- Headed up the Marketing branch for NXT's roster of brands, whilst managing a growing marketing team. I liaised with brand founder's to understand their vision, and integrate the team within their daily practices.- Headed up the Keto Hana marketing function, in charge of website management, overseeing our customer service experience, annual strategic planning, monthly marketing calendar and post campaign analysis and reporting.- Kick-started and grew the Keto Hana CRM programme on email and SMS from scratch, now with over 25k subscribers, an average OR of 45% and CR of 6% across weekly campaigns and automation flows, contributing to 25% of the company's total revenue.
- Motley LondonMarketing & Community ManagerJanuary 2019 - June 2020 (1 year and 5 months)London, UKA new D2C challenger jewellery brand, at Motley we're on a mission to democratise fine jewellery design. As the first hire, I established and have grown our owned digital channels to drive brand awareness for a high growth brand in its infancy. Responsibilities:• Set OKRs per quarter, conducting thorough analysis across all owned digital channels. Managing budget and spend• Create the monthly marketing calendar, planning for new product launches and campaign activations• Line manager to our Content and Copywriting Executive, overseeing their development as the business grows• Project Manage experiential events and monthly photoshoots for new product launches and content creation• Devise email marketing strategy, executing weekly campaigns, implementing a rigorous test and learn approach, and creating relevant automation workflows. Activity intended to drive engagement, web traffic and ultimately revenue• Social Media Management across Instagram, Facebook, Twitter, Pinterest and LinkedIn. Overseeing the planning, content creation, copywriting, and community engagement. With continual analysis and reporting to monitor progress Key Achievements:• Grew our Instagram Community organically to 14,000 followers in a little over 12 months• Developed an extensive network of influencer and content creators, alongside dedicated Brand Ambassadors who post about us monthly driving brand awareness, engagement and revenue• Grew our newsletter list by 87% in a little over 12 months with an average open rate of 30% and click-through of 5%• Established over 10 Brand Partnerships intended to drive Brand Awareness, Instagram Growth and Lead Generation
- Blain|SouthernSocial Media and Digital Content ManagerAugust 2018 - January 2019 (5 months)Hanover Square, London W1S, UKA top London contemporary art gallery with galleries also in Berlin and New York, Blain|Southern had a roster of high profile and up-and-coming international artists. I managed all the digital content, including social media to boost the presence of our artists and launch new exhibitions.• Devised the social media strategy, creating a content calendar to plan and execute tailored content across all channels• Managed exhibition launches across the website, email marketing and our social media channels (organic and paid)• Collaborated with the Press and Exhibitions teams to collate and adapt content, promoting our artists, for social media• Managed our external agency in order to create content for the Chinese market on their largest platform, WeChat• Social media analysis and reporting, using Google Analytics, Iconosquare, and Hootsuite to create monthly reports• Wrote engaging and SEO-friendly content, to be published on our website, via our CMS, which I managed daily
Recommendations
Education
- Professional Marketing Qualification, MarketingCIM | The Chartered Institute of Marketing2015Professional Marketing Qualification, Marketing
- Bachelor of ArtsUniversity of Leeds2011Bachelor of Arts (BA), History of Art
- A Level, English Literature, English Language and HistoryStonar School2007A Level, English Literature, English Language and History
Certifications
- CIM Professional Marketing CertificateProfessional Academy2015