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Raymond W.

E-commerce & Marketing in China and Worldwide
  • Suggested rate
    $544 / day
  • Experience8-15 years
  • Response rate100%
  • Response time2 hours
The project will begin once you accept Raymond's quote.
Location and workplace preferences
Location
Lille, France
Can work onsite in your office in
  • and around Lille (up to 50km)
  • and around Paris (up to 30km)
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Raymond in a few words
From a small village in North China, where university was once a distant dream, to building a dynamic career in e-commerce, digital marketing, and strategic planning across China and global markets—my journey is driven by curiosity, adaptability, and a passion for growth. With a motto of "Move fast and break things," I approach each challenge with a fresh perspective and the drive to make an impact.

I spent over 10 years in Shanghai during the booming e-commerce period from 2010 to 2020, gaining hands-on experience as the digital landscape rapidly evolved. For the past 3 years, I’ve been in France, working with Decathlon, one of Europe’s largest retailers, to deepen my understanding of the cultural nuances and unique business landscape of Europe. This blend of global insights and cross-cultural experience allows me to bring a nuanced approach to every project.

Whether you need expertise in e-commerce strategy, digital marketing, brand communication, or strategic planning, I excel at helping brands thrive in an increasingly connected world. Connect with me on Malt, and let’s turn bold ideas into meaningful results!
Experience
  • Decathlon
    GLOBAL ECOMMERCE MANAGER
    E-COMMERCE
    August 2023 - Today (1 year and 2 months)
    Lille, France
    Working for KIPRUN, Decathlon's own running brand
    • Drive E-Commerce Business Growth: Focus on expanding and scaling the e-commerce business.
    • Optimize Product Offerings, Particularly for FTW (Footwear): Enhance and refine the product range, with a special emphasis on footwear:
    • Contribute to Kiprun's Global E-Commerce Strategy: Collaborate on shaping the overall e-commerce strategy for Kiprun.
    • Support E-Commerce Teams in Key Regions: Provide guidance and support to e-commerce teams, particularly in China, Poland, and other Eastern European countries.
    • Manage Global Digital Campaigns: Oversee the planning and execution of global digital marketing campaigns.
    • Monitor Digital Performance: Track and analyze the performance of digital initiatives to ensure optimal results.
    • Key Account Management: Manage key accounts with major brands like Adidas, Puma, Salomon, Mizuno, Saucony, and New Balance.
    E-commerce Digital communication Digital Transformation
  • Adidas
    BRAND COMMUNICATION MANAGER
    RETAIL (LARGE RETAILERS)
    June 2020 - December 2021 (1 year and 7 months)
    Shanghai, China
    Supervise marketing communications of sports categories
    • Build up the yearly sports category strategy and manage the budget to reach KPIs
    • Lead 360▫ brand activation & product launch projects
    • Coordinate operations internally and externally with distributors & agencies
    Marketing Communication Branding Project Management Communication 360°
  • Adidas
    SOCIAL MEDIA & COMMUNITY MANAGER
    RETAIL (LARGE RETAILERS)
    November 2018 - July 2021 (2 years and 9 months)
    Shanghai, China
    • Adapt global strategies & launch plans to the local market
    • Ensure brand image, message consistency, and quality across all comms & supports
    • Supervise social media activity to drive engagement across all platforms
    • Adapt global content and create local content by leveraging community network
    • Supervise assets creation from briefing to shooting, graphic design, and video editing
    Social media Digital communication E-commerce Brand content
Recommendations
Education
  • Bachelor's degree, Sports Communication
    Shanghai Normal University
    2013
    Bachelor's degree, Sports Communication
  • Master
    Grenoble Ecole de Management
    2024
    Global Digital Strategy Management
Certifications
  • Google Analytics
    Google
    2024
    Google Analytics Google AdWords SEO Google Search Console
  • Agile Scrum Certifications
    Scrum.com
    2024
    https://www.scrum.org/certificates/1110943
    Agile method Scrum