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Rachel Mendel

Senior Copywriter
  • Suggested rate
    $519 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Rachel's quote.
Location and workplace preferences
Location
London, England, United Kingdom
Can work onsite in your office in
  • and around London (up to 10km)
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Skill set (15)
Rachel in a few words
Experienced, versatile and strategic senior copywriter with a background in events, sustainability, hospitality, charity, food, alcohol and leisure. Passionate about producing compelling copy, identifying each project's unique angle and using audience psychology to transform every sentence into a story.

Experience
  • R H Mendel Ltd
    Freelance Senior Creative Copywriter
    August 2019 - Today (5 years and 3 months)
    London, UK
    Strategic, insight-driven copywriting across multiple sectors and disciplines.
  • The New York Times
    Copy Lead, International
    PRESS & MEDIA
    October 2019 - February 2023 (3 years and 4 months)
    London, UK
    Creative strategy and copywriting across all marketing for International: events, print, retail, social and B2B
    -Led on naming, positioning, TOV and copywriting across all marketing assets (website, ticketing campaigns, print, audio ads, email, paid and owned social, event copywriting and onsite touchpoints) for The New York Times Climate Hub, nine days of climate talks, debates and activations in Glasgow during COP26.
    -Led copy on a new series of global climate events in 2022 (Climate Forward, from The New York Times) – from naming, positioning and TOV, to copywriting for all internal and external assets.
    -Other events I marketed at The NYT include: Tokyo Olympics: Inside the Games, On the Runway, Netting Zero, Climate Forward Conversations and various Times Talks.
    -Took ownership of all print marketing for The New York Times International Edition newspaper, producing landing pages, flyers, emails, campaign copy, print and POS ads, working on a rebrand of Shi Lifestyle Magazine and regularly producing B2B copy for hotel, travel, education and ad partnerships
    -Regularly collaborated with journalists to shape event copy and produce audio ads; worked closely with design partners and leadership in the US. Quickly adapted TOV to work across different sectors, audiences and sub-brands, working across everything from high-profile events and print copy to customer comms and awards submissions, garnering a Publisher’s Award and BIMA nomination for The New York Times Climate Hub in 2022.
  • eight&four
    Senior Creative
    January 2018 - August 2019 (1 year and 7 months)
    London, UK
    Creative concepting and ideation, campaign strategy, copywriting and editing.
Recommendations
Education
  • Master of Arts
    University of East Anglia
    2013
    Master of Arts (MA), Creative Writing (Prose Fiction)
  • Bachelor of Arts
    Loughborough University
    2012
    Bachelor of Arts (B.A.), English