Skill set (13)
Prajakta in a few words
I have worked as an SEO strategist and gained 20k+ LinkedIn followers in less than 3 months for the organisation. I successfully ran a Facebook ad campaign with a CPC (Cost per click) of INR 0.11 (GBP 0.0011) and a reach of 64k. I have hands-on experience building a web presence and managing accounts across various Social Media Accounts.
Experience
- Apidel TechnologiesSEO Strategist - PR & Social MediaJuly 2022 - October 2022 (3 months)- Develop Engaging, Creative, and Innovative Content that will enlighten audiences and promote brand-focused messages-Design and execute Social Media Strategies to achieve marketing targets-Administer all the social media accounts of the organization, ensuring up-to-date content-Liaise with designers to ensure that the content is Informative and Appealing-Collaborate with teams to create Social Buzz regarding new event launches-Prepare weekly and monthly reports on Web Traffic and ROI for the leadership team-Monitor SEO and Web Traffic Metrics and enhance them for better Search Engine Results-Optimize Website Copy and Landing Pages for search engine marketing-Perform Keyword Research, expansion, and optimization-Recommend changes to Website Architecture, content, linking, and other factors to improve SEO positions for Target Keywords-Track, report, and analyze Website Analytics and PPC initiatives and campaigns-Stay up-to-date with New Digital Technologies, social media, and SEO best practices
- Torrent GasManagement TraineeOctober 2020 - October 2021 (1 year)- Coordinated various Commercial & Marketing activities for Torrent Gas Pune Unit-Drafted 50+ Press Notes for Online and Offline Media in English, Marathi, and Hindi-Composed Brochure and Banner Content for Digital and Print Marketing Activities-Resolved Customer & Operational Issues at the Management Level, as a part of the Escalation Matrix-As part of vendor management, I was responsible for Work Delivery and Payment Approvals for 6+ vendors-Administered a team of 12+ Marketing personnel and spearheaded their daily activities-Generated & Reconciled more than 3000 bills for every Energy Bill Cycle-Handled Amortization activities for more than 6 Energy Billing Cycles for Pune Unit
- School of Petroleum ManagementMedia & Public Relations CommitteeJuly 2018 - March 2020 (1 year and 8 months)
Recommendations
Education
- Advanced Certification in Digital Marketing and Communications, Digital MarketingThe School of Ideas2023Advanced Certification in Digital Marketing and Communications, Digital Marketing
- Master of BusinessSchool of Petroleum Management2020Master of Business Administration - MBA, Energy and Infrastructure
- Bachelor of EngineeringSavitribai Phule Pune University2018Bachelor of Engineering, Civil Engineering
- B.U.Junior College of Science2014B.U.