Skill set
Industry fields of expertise
Phil in a few words
With over 20 years of experience driving innovation and technology solutions across start-ups, scale-ups, and LSE-listed companies, I am a dynamic leader with a proven track record of delivering transformative growth. As CEO of Crimson Tide plc, I led the strategic transformation, achieving significant revenue growth, operational excellence, and market leadership in process management solutions. My people-first philosophy fosters high-performance cultures and strong stakeholder relationships.
I thrive in fast-paced environments, leveraging creativity, adaptability, and problem-solving to define winning strategies. At Crimson Tide, I tripled the sales pipeline, accelerated new business sales by 500%, and improved system performance by 20%, enhancing customer efficiency. My hands-on approach bridges technical and commercial teams, driving revenue, market share, and value realisation.
With an MBA (cum laude) and certifications in Lean Six Sigma and Google Project Management, my expertise spans executive leadership, business transformation, P&L management (£20m+), and technology innovation. I excel at managing complex projects, driving profitability, and fostering long-term success with integrity.
Passionate about adding value, I bring expertise in:
- Executive Leadership: Building high-performance teams and cultures.
- Business Transformation: Driving growth and operational efficiency.
- Product Innovation: Developing cutting-edge solutions.
- Sales & Business Development: Exceeding targets and building relationships.
- Complex Project Leadership: Delivering sustainable profitability.
I am eager to bring my skills to consulting roles, helping organisations achieve strategic objectives with humility, integrity, and impact.
Experience
- CRIMSON TIDE PLCChief Executive OfficerJuly 2023 - Today (1 year and 10 months)Lohmann & Rauscher USA, Milwaukee, WI, USASituation: Crimson Tide plc, a SaaS company, faced challenges in revenue growth, operational scalability, and brand positioning.Task: Appointed CEO to lead a comprehensive enterprise transformation, enhance company culture, and drive financial performance.Action:• Developed and executed a new commercial strategy focused on a SaaS managed service model and vertical sector focus.• Restructured the commercial model and improved operational scalability to support growth.• Led a major product upgrade to enhance customer system performance.• Spearheaded investor engagement and M&A discussions.• Cultivated a positive company culture, resulting in recognition in the Sunday Times Best Places to Work 2024.Result:• Delivered £6M+ in revenue through the SaaS managed service model and tripled the pipeline.• Improved professional services revenue by 80% through managed service strategy.• Increased share price by 10% through effective strategy communication to shareholders.• Enhanced customer system performance by 20% with the product upgrade, reducing cost by 90%
- hiSkysatGeneral Manager/ UK CEOTECHAugust 2019 - September 2022 (3 years and 2 months)London, United KingdomSituation: hiSky, a space-IoT MVNO, required strategic direction and operational scale-up to capitalise on market opportunities.Task: Led growth strategy and operational scale-up for the company's B2B SaaS, IoT business.Action:• Secured over £20m in funding from ESA and the UK Government for a satellite IoT project.• Oversaw the end-to-end delivery of a complex project involving hardware terminal development, software creation, and satellite deployment.• Developed strategic roadmaps for connected devices entering European markets.• Provided interim sales and operational leadership during Series B funding and expansion.• Redesigned operations and developed KPIs for a private equity-backed services provider.• Created board materials, investor pitches, and business plans to support capital raises and M&A.Result:• Successfully obtained significant funding to support critical company initiatives.• Navigated complex logistics during a global pandemic to complete a major project.• Supported the company through a Series B funding round and international expansion.
- InmarsatVP Technology amd InnovationTELECOMMUNICATIONSMarch 2016 - August 2019 (3 years and 6 months)Washington, United StatesSituation: Inmarsat's enterprise division needed strategic guidance to optimize go-to-market strategies, product development, and operational efficiency.Task: Led GTM, product, and operational strategy for a $135M enterprise division.Action:• Developed and launched an IoT satellite product, integrating new technologies and partnerships.• Consulted on IoT strategy across the wider Inmarsat business.• Directed cross-functional transformation workstreams across product and delivery.• Provided counsel to private equity sponsors on post-acquisition integration.• Engaged in strategic consultations with the House of Lords on Brexit and with a Member of Parliament on an environmental study.Result:• Successfully launched a new IoT satellite product and influenced the broader company strategy by embedding IoT as a core component.• Provided valuable insights on complex policy and environmental issues.
Recommendations
Education
- Master of Business AdministrationUniversidad Isabel I2023Executive MBA with a focus on coaching
- Master of Project ManagementUniversidad Isabel I2023Project planning and management Delivering projects, programmes and portfolios Project and contract risk management Global project teams
Certifications
- Diploma in executive coaching and NLPENEB2023