I'm a hand-on marketer who has a passion for the strategic development of CRM, retention and data-driven marketing. I have worked with many blue-chip clients including Barclays, ASDA, NHS, Unilever, Toyota, Matalan, Pfizer, CBI & The Card Factory.

I have worked in, run, owned and sold marketing agencies before co-founding Relevanz.

I help clients understand more about their customers and prospects by making sense of their data, developing customer insight and creating relevance-led customer communication plans that create emotional bonds with brands, increase ROI and improve retention & loyalty.

I champion simplicity, turning the complexity of data into insight and strategies that make sense and perform - all delivered in a language you can relate to.