Customer-centric strategy lead with 10+ years of experience in devising and implementing complex digital product, marketing and brand strategies, informed by data, defined business objectives and customer needs.

• Adept at collating and interpreting complex information into data-driven consumer and market insights to inform business development, supercharge customer experience, and enhance brand proposition. Most recently produced a whitepaper on global ESG Marketing trends using SEMrush and Sprout Social data, launched at JP Morgan.
• Lead complex product development lifecycles from ideation to design and market roll-out, including EMEA customer learning programs at Google with 100 NPS and travel tech startup Drungli, reaching a million users around Europe.
• Prioritised and steered digital transformation projects towards execution, accelerating technology adoption for global clients including Nissan, Zalando and Nestlé.