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Welcome to Olivia's freelance profile!

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Olivia Sabotnicu Performance Marketing | Growth Marketing OS

Olivia Sabotnicu

Performance Marketing | Growth Marketing
  • Suggested rate
    $410 / day
  • Experience3-7 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Olivia's quote.
Location and workplace preferences
Location
Waterford, Ireland
Remote only
Primarily works remotely
Verifications

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Languages
Check out languages spoken by Olivia
Categories
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Skill set (12)
Olivia in a few words
I specialise in creating effective campaigns that generate more sales or leads for your business. By leveraging the latest digital marketing strategies and technologies, I can help you improve your online visibility, engage with your target audience, and drive conversions.

I have 6 years of experience in Performance marketing, having run campaigns on various platforms including Facebook, Instagram, Google Search, Display, YouTube, Shopping, Microsoft Search & Display, Pinterest, LinkedIn. I have a proven track record of delivering successful campaigns and achieving impressive ROI for my clients.

Whether you're a small business looking to increase your customer base or a larger company seeking to expand your reach, my performance marketing services can help you achieve your goals and grow your business.

Contact me today to learn more about how I can help you solve your marketing challenges and achieve success online.
Experience
  • Multilogin (We are Hiring!)
    Senior Online Campaign Manager
    DIGITAL & IT
    November 2021 - May 2023 (1 year and 6 months)
    Tallinn, Estonia
    Multilogin helps online marketing professionals scale their business faster by managing multiple online accounts. I work collaboratively with product, engineering and sales teams in order to develop and execute end-to-end campaigns across all stages of the funnel.
    • Developed & delivered integrated lead-generation global campaigns (30+ countries, 3 languages); +30% new paid users.
    • Performance Marketing (Google, LinkedIn & Facebook ads) - increased Google Search Ads conversion rate by 17% and decreased Cost/conversion in Search Ads by 18.78% in Q4 vs Q3 of 2022
    • Email automation and lead nurture campaigns (HubSpot)
    • Campaign landing page planning ( project management, wireframes, content creation)
    * Advanced website tracking (Google Tag Manager, data layer variable implementation, custom events, handling SPA tracking issues, troubleshooting, multi-domain tracking).
  • Zitec
    Digital Marketing Specialist
    July 2019 - October 2021 (2 years and 3 months)
    Bucharest, Romania
    Digital marketing agency serving B2B and B2C clients from different industries and countries. I worked on the biggest agency clients, shaping their marketing and implementing multi-channel campaigns, communication and content strategy.
    • Team Management, Mentoring & Training (for the Social Media Team)
    • Social Media Strategy & Monitoring (Agorapulse)
    • Performance Marketing (Google Ads, Facebook ads, LinkedIn Ads, Microsoft Ads) EU & US markets
    • Conversions tracking (Google Tag Manager)
    • Copywriting English & Romanian (ads, video voice overs & texts)
    • Influencer marketing (Germany, France, Netherlands, Poland, Sweden, Finland, Romania)
    • Content writing English & Romanian (Social Media, Blog posts, Press Releases, E-books)
    • Newsletter Campaigns (MailChimp, Salesmanago, Mailerlite)
    • Reporting and analysis (Google Data Studio) Main achievements:
    • Managed Facebook ads campaigns with yearly budgets of over 600k Euro
    • E-commerce client selling in 12 EU countries: +94% revenue with - 186% ad spend (2020 versus 2019), average ROAS for 2020 of 9.75 (975%).
    • US Nonprofit B2B client: +292% revenue on the Google Grant Account.
    * SaaS client: 200+ leads in 2 months through gated content campaign; free press coverage through press release (25+ national newspapers and 4 TV stations).
  • hiphip.ro
    Digital Marketing Specialist
    September 2017 - June 2019 (1 year and 9 months)
    Bucharest, Romania
    Online store with babywearing gear and a unique selection of slow-fashion designers for kids. I owned the marketing function, setting up strategy and implementing paid, social, e-mail, content, event and influencer marketing. Social Media:
    • Digital Strategy
    • New product launch campaigns
    • Content creation, copy-writing, image creation and editing with Canva and PicMonkey (Facebook, Pinterest, Instagram)
    • Monitor conversations among specialized groups on Facebook
    • Community management
    • Content planning and management of the content calendar Results:
    • 40% increase in the number of Facebook fans (2018 vs 2017)
    • 29% increase in revenue (2018 vs 2017)
    • 63% increase in traffic coming from Social Media Influencer Marketing:
    • Blogger & Influencer campaigns
    • Outreach with social media influencers Performance Marketing results:
    • 42% increase of conversions from Social Networks (2018 vs 2017)
    • 314% increase of conversions from Paid Search (2018 vs 2017)
    • Google Ads: over 6% average conversion rate and 25.9% average CTR (Jan-May 2019)
    • Facebook Ads: 2.99% average CTR, 12.38% average conversion rate for ads (unique purchases/unique link clicks) and 2.72% average conversion rate for all Facebook traffic (Jan-May 2019) Content&Copywriting:
    • Content creation for the company blog
    • 420% increase in traffic on the company blog (2018 vs 2017)
    • Content creation & management for the company website
    • Curating and sourcing best UGC content and third-party content from across the web
    • Implemented two UGC campaigns that gathered over 700 photos. E-mail Marketing:
    • Newsletter campaigns (Mailchimp)
    • over 20% open rate Offline marketing:
    • Sponsorships and collaborations
    • Events management (training, fairs) Reporting:
    • Budgeting
    • Digital campaign monitoring & reporting
    * Performance marketing reports
Recommendations
Education
  • Diploma in Digital Marketing (Media and Branding), CAM Foundation
    Chartered Institute of Marketing
    2014
    Diploma in Digital Marketing (Media and Branding), CAM Foundation
Certifications