- The DODigital Marketing ManagerEDUCATION & E-LEARNINGDecember 2022 - Today (2 years and 5 months)Berlin, Germany💡 Setting up a CRM strategy | Working on Hubspot and setting up target groups, workflows, automations, and user journeys.💡 Leading the content strategy | Writing and sourcing relevant content to publish and managing social media channels.💡 Creating lead generation campaigns | Setting up events, newsletters, content, and relevant partnerships.
- Le WagonGlobal Brand Campaign ManagerEDUCATION & E-LEARNINGJanuary 2022 - Today (3 years and 4 months)💡Creating global campaigns | Orchestrating lead generation campaigns that were carried out on a global scale.💡Implementing global brand guidelines | Creation of templates and a brand book to be used by the marketing managers of all 43 campuses.💡Content creation | Working with a set of freelancers and agencies to create assets such as promotional videos, syllabi, and social media templates.
- Le WagonGermany Head of MarketingEDUCATION & E-LEARNINGOctober 2019 - January 2022 (2 years and 3 months)Berlin, Germany💡 Launching 2 new cities in Germany | Opening campuses in Munich and Cologne, overseeing the go-to-market marketing strategies.💡 Launching new programs | Overseeing the launch of the part-time format and Data Science Bootcamp.💡 Implementing lead generation strategies | Orchestrating online and offline marketing actions in order to generate and create new leads.
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- Bachelor in Business Administration and MarketingKU Leuven2016