I've been working in Digital Marketing for 11 years, and SEO for 8 years. Although SEO, Content Marketing and Digital PR are my bread and (vegan) butter, I am also skilled and experienced in PPC, Paid Social and Email Marketing, alongside everything Digital and Growth Marketing Strategy.
Now that I’m freelance, I enjoy working with purpose-led businesses that align with my own life views.
I've worked at agencies such as Jellyfish and iCrossing, alongside working in-house, where I ran the Marketing & Customer Acquisition department at Alternative Airlines.
At Alternative Airlines my work led to an increase in SEO visibility of over 500%, over 170% increase in total monthly visitors (80% of which were from SEO) and led the team to grow from 2, to 7 members. This work also contributed to the company winning a Sunday Times Tech Track Award.
I've spoken at BrightonSEO 3 times, ReadingSEO once, and have been on a panel for PRCA on the intersection of SEO and PR.
I am an active member of Women in Tech SEO where I've run training sessions and am currently a mentor, and I've appeared on numerous SEO-related podcasts. I've run a webinar and created content on Internal Linking for Sitebulb, I frequently work with SEMRush and their content and influencer teams, have run and been a guest on many SEO Twitter chats, and have appeared on Aleyda Solis's Crawling Mondays. I was an expert consulted on Aira and Women in Tech SEO's 'State of Technical SEO' report and was recently included in Majestic's SEO in 2023 content as an expert.
Prior to working in Marketing, I was a Business Studies and ICT teacher at Secondary level, a member of the Transition Stage Action Team at the school I taught at, and a volunteer for GirlGuiding UK (working as an Adult Leader, Division PR, and District Commissioner)
I love making a difference for my clients, and testimonials are available upon request.