Muhammad Haris

Plan, Execute and optimize ad campaigns on Google AdWords (Search, display & video ads) and Social Media including Facebook, LinkedIn and Instagram. Develop comprehensive Social Media Marketing and SEO strategies for the business with proven ability rapidly deliver online leads and sales. Expert in using web analytics tools like Google analytics, WebTrends in order to analyze Traffic trends, Visitor behavior, and measure success of SEO/SEM/PPC campaigns. Performed Keyword search volume analysis, On & Off-site optimization, Competitive intelligence, Social signals, Goal conversion measurement, A/B and Multivariate testing. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Create and curate engaging marketing content according to content calendar to attract and retain customers & spread awareness. Consult, design, implement and publish responsive designed web pages and banners and infographics to support marketing. Managed Word-press based CMS to add products, drive traffic, test & improve website content to ensure content is easy to search. Creation of Video content utilizing DaVinci Resolve 18 and Adobe Premier Pro Professional video editing Applications to enhance the reach and branding. Develop, analyze and test email campaigns internationally using MailChimp. Create, analyze and test web and landing pages. Uploading and updating Vehicles (inventory) on different portals including Dubicars, Dubizzile, Gtacars and Cars24. Taking Pictures of Cars with professional Camera (DSLR), editing in Abode Lightroom Classic and preparing PDF files with Specification of each Car for the clients.

PROFESSIONAL

Developed and executed data-driven Digital Marketing strategies for lead generation and content marketing strategies for brand awareness in the market. Oversaw all digital activities including SEO, SEM, SMM, SMS & Email Marketing, Content Marketing, blogs and forums, Influencer Marketing, and Website Management. Liaisoned with local social media influencers, Digital Agencies, and external vendors and partners to attract interest and promote our brand image. Effectively executed ad campaigns utilizing Google AdWords (Search, display & video ads) and Social Media including Facebook, LinkedIn, Instagram, Twitter & YouTube ads. Organized the publishing schedule with a monthly content calendar and prepared the reports based on content performance. Leveraged insights/analytics, utilized Google Analytics tools, SEMRush, and NetInsight to track website performance and trends for core segments. Tracked and report on campaign's performance and analyze sales & conversion. Measured KPIs, customer retention, and ROI. Provided a recommended course of action to improve revenue by 20%. Utilized strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. Improved reach to landing pages through testing Ads & bidding strategies. A/B Testing or split testing of web page versions, page elements to determine which leaves the maximum impact and drives business metrics. Applied knowledge of keywords research, link building, ranking factors, technical SEO factors (display code, JavaScript, CSS, HTML, XML sitemaps, etc.), and SEO audits to improve online visibility and organic traffic. Manage Questions of Clients & prospective clients regarding our services through phone, email, or in-person.

Communicated with customers on Digital Media Platforms to make sales generate 20% more sales. Managed and confirm orders on different marketplaces -Souq.com, Amazon, noon, daraz, Crazydeals, etc. Adopted a Multi-Channel approach and data-driven strategy that helped us significantly increase brand awareness & helped us capture broad market share. Provided solutions to optimize the system, improve processes, and forecast future buying trends and seasonal events.