With 15 years of experience navigating to-and-from leading FMCG and boutique agencies,I have built a robust yet flexible perspective on business: I am a strategic thinker with flair for movement and creativity. I can adapt swiftly and thrive in rapid changing environments, and always bring outcome-focussed, approach-agnostic and assertive mindset.

INSIGHTFUL THINKER: We are people before being consumers. The biggest business opportunities rely in finding true insights into our very real lives and ever-changing behaviours. I am curious by nature and get a bliss with finding order in the chaos, the key elements to help me extracting insights from complex pieces (trends, qual/quant research, commercial data, business intelligence) to connect dots, find patterns and untap opportunities.

STRATEGY STORYTELLER: No two briefs are ever the same, nor shall our approach be: strong strategies don’t happen in a toolbox, they come from unpacking questions and bringing fresh views into the answers. I can distil broad layers of thinking into sharp point-of-views and identify the key factors to make a difference to success. Strategic thinking is my strength, spanning from brands (positioning, portfolio architecture, innovation) to business plan (vision, growth drivers, blue ocean) and category re/evolution (direction of travel and implications).

BUSINESS FLUENT: Having experienced both client and agency sides gives me the ability to look beyond project in the broader business context and objectives, as well as relate to the ‘brief-behind-the-brief’ that can help projects flow better and teams thrive further.

RESOURCEFUL TEAM PLAYER: A dynamic professional journey boosted by good pragmatism and organisation allows me transiting smoothly from hands-on to highly strategic tasks and from working with teams to flying-solo whenever needed. I get inspiration from collaborative journeys and motivation from facilitating great work getting done.