- BRO DESIGN LTDSenior Menswear Print & Graphic Apparel DesignerFASHION & COSMETICSJuly 2021 - May 2023 (1 year and 10 months)London, United KingdomLead Designer with a global view of trends relating to all key Clients accounts working with the sales team to decide on priority of requests and design original, fit-for-purpose artworks and shapes accordingly. Developing new trends and presenting to clients, buyers and guiding colleagues. Creating and applying industry knowledge to forecast fashion trends from different sources. Developing new print techniques, fabrics, washes, colours, shapes and details covering Fashion and Licensing. Key accounts: Primark, John Lewis, George (Asda), Next.
- DEBENHAMSSenior Graphic DesignerAugust 2013 - May 2020 (6 years and 9 months)London, UKIn this role I steered significant efforts to revamp brand image by leading and directing multidimensional design teams. Also, I assessed, approved, and directed key printing methods, techniques, and application of graphics to ensure optimal productivity. Some of my contributions are:• Oversaw overall branding, printing, and graphic applications for all Debenhams brands including RJR John Rocha, J by Jasper Conran, Mantaray, Hammond & Co., (UN) BIAS, and Maine.• Researched and analysed prevailing fashion/market trends to design and develop various branding graphics including but not limited to logos, illustrations, and vectors as well as textiles and apparel prints.
- Various BrandExperienced Apparel and Branding Graphic DesignerJanuary 2013 - August 2013 (7 months)London, UKAs a freelance graphic designer, I interfaced and collaborated with multiple Avery Dennison design teams to develop multitude of designs including branding labels, tags, and metal accessories. I utilised comprehensive knowledge to deliver apparel graphics for menswear trends/forecast books by collaborating with Style Right Trend Books. Key Accomplishments:• Coordinated, designed, and developed robust branding projects for HUGO BOSS Green, HUGO BOSS Orange, and Snowboard Brand Wed'ze.• Built and nurtured strong professional networks with multinational manufacturer and distributor Avery Dennison.
- Masters in Industrial & Product Design., Industrial and Product DesignScuola Italiana di Design1998Masters in Industrial & Product Design., Industrial and Product Design
- Diploma, Industrial & Product DesignScuola Italiana di DesignDiploma, Industrial & Product Design
- Business Economics StudiesUniversità Ca' Foscari VeneziaBusiness Economics Studies