The start of my career was as one of the first designers at Jack Wills, and my time spent in start ups, that then grew exponentially, continued throughout the next 16 years. When you design at small businesses you often cover everything that needs designing, and so I have had the unique experience of developing a wide range of skills in design.

I have been a concept designer across two brands, traveling the world reporting and creating trends, designed collections across menswear, accessories, womenswear, childrenswear, homewear and activewear and studied fashion design, interior design and brand strategy and visual identity design.

Design is my passion. I enjoy the entire design process and especially working with founders and small businesses where we get to make the rules. My skill set lends itself naturally to fashion and lifestyle, however I have had the pleasure of working on a broad range of product and service based business.