Michael Gray

Implementing global media strategy across UK, US, DE, FR and EU markets Managing media agency relationship and performance Leading in-house media optimisation through relationships with Content, SEO, Product and Design teams Responsible for product feed management and optimisation of global inventory Implementing data visualisation solutions to improve stakeholder engagement Responsible for efficiently growing media return - the business' biggest single channel for revenue

Planning, strategy, implementation and management of biddable campaigns across paid search, social, shopping and display for our clients. Management of annual ad spend in excess of £6m. Collaborating on multi-channel campaigns and projects with SEO, Content, CRO, Insight & Analysis, and Design & Development teams. Consultancy, training and recruitment for in-house biddable teams who are either bringing their skills in-house from an agency or need to develop a plan to do so. Fostering an approach of incremental gains through a test and learn mentality. Collaborating with a variety of paid media freelancers on both project and retainer work. Maintaining and developing agency relationships with vendors such as Google and Facebook. Use of reporting and data visualisation tools such as Google's Data Studio to get meaningful insights on performance and opportunities.