Matthew Williams, Freelance Graphic Designer

Location: East Staffordshire, United Kingdom

Remote only: Primarily works remotely

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I am passionate, creatively driven, strategically & commercially focused, and with a strong ambition to help brands discover and articulate their true purpose. I offer a premium service to my global clients, with excellent communication skills and availability when you need me most.

I have 20+ years creative experience and a diverse business sector knowledge and creatively partner with both large corporations and SMEs to help communicate their unique brand story through brand transformation, marketing and digital design UI. I bring a proven knowledge of creative strategy, vision, communication, and management through user-centered design.

I use industry-proven methodologies and applications to produce evidence-led creative solutions for projects and clients through high-quality graphic content.

WQA Limited
Co-Founder / Executive Creative Director
DIGITAL & IT
September 2015 - September 2021 (6 years)
Birmingham, United Kingdom
From 2015 to 2021 I was the Executive Creative Director and Co-Founder of the WQA Digital Product Agency based in Birmingham UK. WQA is a fully remote digital agency working with industry professionals
 
and clients from across the world in the US, Europe and Asia. Specialising in health and wellness brand
 
& digital transformation products.

My main role at the business was primarily focused on internal creative business development, client
 
and internal teams management and leading creative and strategic direction across omni-channel products and brands, producing connected device initiatives, competitive analysis and project strategy.
Creative Direction Brand Strategy Brand Development Project Management Creative Lead Creative Team Management Brand Positioning Graphic Design Adobe Creative Suite Figma Identity design Branding Brand Guidelines Marketing Digital Marketing Digital UI Design Logo Design Presentation Design Typography Exploration Brand Naming Event Design Brochure Design
Align & Pull Design Agency
Creative Director
DIGITAL & IT
August 2015 - September 2015 (1 month)
East Staffordshire, United Kingdom
To produce evidence-led creative solutions for projects and clients through high-quality graphic content,
 
based on a detailed understanding of organisational strategy, creative goals and insights, brand development and market trends. To grow value for A&P through building client relationships, ongoing services, and
 
growth of the Internal Creative Working Group.
Graphic Design Logo Design Creative Direction Brand Strategy Brand Development Project Management Creative Lead Creative Team Management Brand Positioning Adobe Creative Suite Figma Identity Design Branding Brand Guidelines Marketing Digital Marketing Digital UI Design Presentation Design Typographical Exploration Brand Naming Event Design
Align & Pull Design Agency
Senior Graphic Designer
DIGITAL & IT
August 2011 - August 2013 (2 years)
East Staffordshire, United Kingdom
To produce evidence-led creative solutions for projects and clients through high-quality graphic content,
 
based on a detailed understanding of organisational strategy, creative goals and insights, brand development and market trends. To grow value for A&P through building client relationships, ongoing services, and
 
growth of the Internal Creative Working Group.
graphic design Logo design Brand Strategy Brand Development Project Management Creative lead Creative Team Management Brand Positioning Adobe Creative Suite Figma Identity Design Branding Brand Guidelines Marketing Digital Marketing Digital UI Design Presentation Design Typographical Exploration Brand Naming Event Design

Bachelor of Arts (BA), BA Hons Degree in 2D & 3D Packaging Design
West Surrey College Of Art & Design
1994
My course was combination of 2d & 3D Graphic Design and Packaging Design. We specialised is Conceptual Graphic design, Conceptual Packaging Design, Photography and Packaging Environmental Studies.