I have extensive experience from agency to client side, which has provided me with a deeper understanding of brand and strategic communications. Brand is everything and has the power to change peoples’ perceptions, emotions and loyalty.

I’m a hands-on creative, from strategic thinking through to final design. Good ideas should transcend media, and I’m as comfortable developing a brand identity as I am a digital environment. The creative process itself is what makes me tick.

I’ve worked for a broad range of businesses and institutions, from blue chip and start-up, to government departments and NGOs. No matter the scale of the business, the challenges and solutions are always approached in the same methodical way.

I’ve worked collaboratively on large scale digital projects as well as creating a raft of unique online environments, apps and exciting campaigns.