I have over 6+ years of experience in digital marketing, 4 of which are utilising HubSpot. I am a past employee of an Elite HubSpot Agency Partner (now called Fuelius) where I was initially an Inbound Marketing Executive, and then promoted to Technical Digital Strategist. I thereafter worked in-house for a Global B2B Tech Company as the Digital Marketing Manager, where I individually onboarded the company to HubSpot (marketing and sales).


HUBSPOT

My HubSpot experience is vast. I have used almost every HubSpot feature in the ecosystem in order to fulfil clients requirements. The list below is by no means exhaustive, but shows part of my HubSpot experience:

- Onboarding new clients to all HubSpot Hubs Pro+ (Marketing, Sales, Service, CRM, CMS)
- Re-onboarding and consultation on existing HubSpot accounts: auditing, optimising, restructuring and consulting
- Setting-up automations for marketing, sales and service, throughout entire buyer journeys
- Importing data into the CRM, in particular prospects from additional lead sources
- Migrating clients from other CRM platforms to HubSpot
- Creating reporting dashboards (marketing, sales, service)
- Executing marketing and sales campaigns
- Implementing integrations with 3rd party tools
- Buyer’s Journey planning: lead generation & lead nurturing
- Lifecycle stages and lead status optimisation


LINKEDIN ADVERTISING

- Account auditing, consultation and recommendations
- Ad framework and strategy planning
- Account set-up (conversions, audiences, tracking etc.)
- Campaign set-up and ads
- Live campaign optimisations and reporting


DIGITAL MARKETING

- B2B and B2C Inbound Marketing strategies and implementation
- B2B Lead Generation, Demand Generation and Demand Capture
- Account Based Marketing (ABM)
- Analytics and reporting (website, marketing campaigns, sales)
- Google tag manager implementation
- Buyer Persona and Ideal Customer Profile (ICP) development