Skill set (7)
Matis in a few words
I run a decentralized marketing agency.
What is decentralized marketing? It's crypto-marketing.
After years in the classic marketing of "web2", I discovered the world of Web3: Bitcoin, NFT, P2E, blockchain technologies... ect
After immersing myself in this new world, I understood that classic marketing did not work on Web3 projects. Worse than that, it even spoiled the potential of these projects.
After many months of analyzing the crypto market, NFTs, the emergence of startups, I understood that 3 main points were necessary for the success of a Web3 project.
1 - A good acquisition system. Without a solid acquisition system that is ready to receive large advertising budgets, the project will not be able to scale and reach its full potential. A good acquisition system must also be accurate and efficient even with large budgets.
2 - Good Copywriting. Without good copywriting the acquisition system will not be effective because it will not convert. The copy must also be present on the different networks to seduce the community. In short, without copywriting, your customers will not take action.
3 - A good retention rate. This requires active external and internal management of the community. If you have succeeded in reaching people, in converting them but you can't get them to stay, it will be difficult for you. Good community management also allows for organic community growth and a much better conversion rate for large CTAs.
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