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Malt Strategy
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Mark Hogan

Social Media Marketing & Campaign Management
  • Suggested rate
    $309 / day
  • Experience3-7 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Mark's quote.
Location and workplace preferences
Location
London, England, United Kingdom
Remote only
Primarily works remotely
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Mark in a few words
Hey, I'm Mark :)

I am a Digital Marketing Specialist with experience planning and activating campaigns for major film studios and finance clients in the EMEA, LATAM and APAC regions across a variety of Social Media & Programmatic Performance platforms. My main specialism is centred around Social Media Marketing, with emphasis on TikTok, YouTube, Snapchat, Twitter, Meta and Pinterest.

For the past 2 years I have worked in the Film & Entertainment sector with Sony Pictures Entertainment across EMEA, LATAM and APAC regions, within so I have experience selecting partners and creating plans with the aim of targeting specific demographics with a variety of interest and lifestyle overlays for multiple Trailer, Theatrical & Home Entertainment film releases. All with the primary end goal of boosting cinema ticket sales upon the time of Theatrical Release.

Previously to this I worked on the HSBC UK account, in which I managed and activated Performance lead marketing campaigns across LinkedIn, Meta and Google Display with the end goal of driving conversions of specific HSBC products.

My career began through running all Digital Marketing activity for a Small Business, so I'd love the chance to work in an environment such as this again.

I am energetic, positive and always try to approach work with a fresh mindset. Outside of work, I'm passionate about music & film and love attending live events.

I'm available to work on Saturdays and Sundays and most Friday afternoons.

Cheers!
Experience
  • OMD EMEA - Sony Pictures Entertainment Team
    Performance Marketing Specialist
    FILM & AV
    June 2021 - Today (3 years and 8 months)
    London, England, United Kingdom
    Communicating with the client, planning and activating multi-market Trailer, Theatrical & Home Entertainment campaigns for Paid Social, Programmatic and Paid Search across the EMEA, LATAM and APAC regions.

    I have lead and managed digital projects across Programmatic and Paid Social for a number of titles (Where The Crawdads Sing, Lyle, Lyle Crocodile & Home Entertainment), from briefing, across all phases and reporting. I had direct ownership of planning the following digital campaigns: the record breaking Spiderman: No Way Home for TikTok and Snapchat, Resident Evil: Welcome to Racoon City for YouTube, Venom: Let there Be Carnage for TikTok, Uncharted for TikTok, Snapchat and Twitter and Don't Breathe 2 for FB/IG, Where The Crawdads Sing across Programmatic and Social and Lyle, Lyle Crocodile across programmatic and Social. I also had involvement in activating these campaigns plus Ghostbusters Afterlife, Morbius, Escape Room 2 and Bullet Train across all digital channels.

    Responsibilities:
    - Responding to briefs and managing relationships and comms with the central Sony Pictures Team in LA.
    - Communicating with numerous digital partners to gain insight and understanding of the most innovative industry features.
    - Planning digital campaigns across Paid Social (TikTok, Meta, Twitter, Snapchat & Pinterest) and Programmatic platforms (YouTube, CTV, DOOH).
    - Activating and managing campaigns across, TikTok, Snapchat, Twitter, FB/IG, YouTube, CTV & DOOH and Google Ads.
    - End of Campaign Reporting.
    - Budget pacing.
    - Campaign Optimisation.
    - Delegation and organisation of tasks for performance executives.
    Social Media Marketing TikTok Ads Snapchat Ads Snapchat Marketing Instagram Marketing Youtube Ads Facebook Marketing Digital Marketing Twitter Marketing
  • Kepler EMEA
    Senior Campaign Executive
    TECH
    September 2020 - July 2021 (11 months)
    London, England, United Kingdom
    Multi channel media planning, campaign set-up, optimisation and data analysis for high profile Consumer and Corporate accounts, including HSBC, John Lewis and Lenovo. Highly client facing and experience in full funnel campaign execution.

    Responsibilities:
    - Managing the launch and acquisition phases of HSBC's new Banking app from brief to execution to campaign analysis. Resulting in strong quarter on quarter growth across all channels.
    - Campaign activation and programmatic trading through multiple digital platforms,
    - Campaign analysis and reporting.
    - Campaign management and Trafficking using CM360.
    - Communicating updates, recommendations and insights to the client
    Social Media Marketing Facebook Marketing Instagram Marketing Google AdWords Google Display Youtube Ads LinkedIn Marketing Digital Marketing
  • Havas Media Group
    Performance Planner
    DIGITAL & IT
    October 2019 - August 2020 (11 months)
    London, England, United Kingdom
    Working across well know Hospitality and Finance clients, activating, planning & analysing of Paid Search, Affiliates, Paid Social and Display campaigns.

    Responsibilities:
    - Regular communication with the client.
    - Management of individual channel teams across different accounts.
    - Cross channel budget pacing, analysis, recommendations and reconciliations.
    - Weekly campaign analysis and reporting . Directly communicating recommendations to the client.
    - Quarterly competitor and industry deep dive review.
    Digital Marketing Google Analytics Google AdWords Google Ads
    • Check out Mark's experience
Recommendations
Education
  • Media and Journalism
    UWE Bristol
    2017
Certifications
  • IPA Foundation Certificate
    The Institute of Practitioners in Advertising
    2019
  • Google Ads Certification
    Jellyfish Training
    2018