I have amassed over 14 years of experience in commercial activities within an international setting, which has enabled me to develop strong leadership skills in dealing with challenging organizations and keeping teams motivated in times of uncertainty and change.

I excel at establishing frameworks that bring clarity to confused teams, transforming them into a cohesive and high-performing group that goes the extra mile. To achieve this, I believe in traits such as empathy, empowerment, trust, a hands-on approach, and a focus on good data quality, which is reflected in my preference for CRM and BI systems. Furthermore, I always ensure that the workplace has an element of fun. Despite facing numerous obstacles like regulatory changes, COVID, mergers, cyberattacks, or internal competition, I have managed to grow in mature markets consistently.

My leadership style is rooted in my core values, which include viewing feedback as a valuable tool, embracing failures as opportunities for growth, valuing trust and collaboration, prioritizing the collective success of the team over individual accolades, encouraging open communication free of judgment, and rejecting the notion that tradition alone justifies a particular approach.