- Roots Inspire LimitedMarketing Consultant/Project LeadTECHSeptember 2023 - December 2023 (4 months)London, England, United KingdomLed a comprehensive marketing strategy to enhance Roots Inspire's brand presence, both externally and internally.▪ Conducted thorough audits of social media, website, newsletters, events, and partnerships, identifying key growth opportunities.▪ Achieved a 60% growth in LinkedIn engagement and following, along with a 65% increase in website trafficwithin 90 days.▪ Diverse Leaders in Financial Services Programme Launch: Successfully managed the lead generationcampaign for the new programme launch including a hybrid event in Amsterdam/UK. This event attracted150 top-tier participants, including senior leaders from ABN Amro Bank, ING, and Van Lanschot Kempen, led to 40 valuable leads for the programme and 80,000 social media impressions.▪ Revamped their existing newsletter by adopting a more strategic approach to showcase brand initiatives,which increased newsletter subscriptions by 38%.▪ Managed yearly budgets and sourced, while maintaining relationships with a diverse range of suppliers, including those for events, websites, SEO, and creative agencies.
- Fifty Five and FivePerformance Marketing ConsultantTECHOctober 2022 - May 2023 (8 months)London, England, United KingdomKey account management for a major tech client (Microsoft Partner), orchestrating visibility strategiesfor business verticals in retail, accountancy, education, and tech, with a robust monthly budget of£100K.● Developed and implemented a comprehensive brand and digital acquisition strategy, leveraging PaidSocial, Search, and Programmatic channels for maximum impact - 35% increase in brand uplift, 2M+impressions and 30% growth in conversions.● Worked closely with the Head of Marketing and Content to transform their complex needs into tacticalstrategy.● Ensured seamless campaign delivery through effective liaison between internal and external teams,guaranteeing timely execution and optimal results.● Provided training and mentorship to junior team members to support their professional growth.
- HERAMarketing Communications Lead and TrusteeCIVIC & SOCIAL ORGANIZATIONSOctober 2022 - Today (2 years and 1 month)London, England, United KingdomPlayed a crucial role in amplifying HERA’s mission, significantly raising awareness, and boostingfundraising efforts through targeted marketing and communication strategies.● Successfully managed and expanded the charity's social media presence, achieving a remarkable 60%growth over the past 6 months, thereby broadening our reach and engagement with key audiences.● Instrumental in the grant and funding application processes, securing a substantial grant of £30,000,which marked a significant financial milestone for the organisation.● Established and nurtured vital corporate partnerships with industry leaders like NatWest, AdobeEnterprise, Simmons and Simmons, and American Express Bank, significantly contribute to HERA’sgrowth and enhance its influence through strategic sponsorships.● Actively represented and promoted the charity at various key networking and fundraising events.
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