Skill set (30)
Manan in a few words
SEO Expert with over 2 years of experience. Experienced Analyst with a demonstrated history of working in the real estate industry alongside an intimate role in setting up and expanding a CryptoCurrency Startup. As an individual, I prefer to be in the grasp of the fundamentals required to perform well in any job/assignment. I have a very dedicated approach towards problem-solving and am always keen on solving the root cause of the problem rather than having a temporary solution. I can provide 360-degree marketing solutions for all social media platforms, provide a go-to market strategy for analysis or do an overall analysis of your current strategy and suggest ways on how to improve in order to rank better or sell better.
Experience
- L'Oréal SA - L'Oréal FranceDigital Assistant ManagerFASHION & COSMETICSJuly 2021 - Today (3 years and 12 months)Clichy, FranceResponsible for building the SEO strategy for loreal.com across all brands and 50+ countriesManaging creation and publication of SEO-friendly content on Sitecore (CMS)Working on SEMRush and Google Analytics to develop KPIs to monitor the success of the SEO strategyIncreased the visibility of the website from 11% to 15.8% by optimizing content and improving the backlinking scoreIncreased the website SEO SEMRush score from 48 to 70 by fixing canonicals,hreflangs, title, etc
- Adopted Dogs Of IndiaDigital DirectorCIVIC & SOCIAL ORGANIZATIONSOctober 2020 - Today (4 years and 9 months)AdoptedDogsOfIndia is an NGO in India that works towards removing the stigma of adopting street dogs. Our team consists of around 30 wonderful people who all work relentlessly day in and out because we all truly believe that we can create a better, more compassionate world for our animals. We have a varied mix amongst us - some are married with kids, working full-time and some are at University or school. The thread that connects us all is our undeniable love for dogs.Roles:
- Layed out the design and UI/UX of the adoi.co.in, India's largest pet adoption platform
- Responsible for creating content and strategizing ways to promote it on various social media platforms
- Manage social media platforms, keeping track of the content and events through social media calendar
- Incharge of adoption appeals and adoptions through the organization
- Media planning and Campaign planning
- Collaborating with the influencers, various other Instagram pages to promote the organization organically
- Collaborating with vets and NGOs for informative content and promoting the organization
Achievements:- Reached over 3M Instagram accounts in the first quarter of 2021 through organic (Influencer and hashtag) promotion
- Reached 3000+ followers growth from 330 (Oct 2020)
- Assisted in 40+ adoption of rescued dogs
- Bricks and MilestonesMarketing AnalystREAL ESTATEJanuary 2020 - July 2020 (7 months)Bengaluru, IndiaStrategized new ideas to showcase different projects and improved website designIncreased organic traffic by 52.5% by implementing SEO and performing market-sizing to establish a wider consumer base which resulted in an expansion of 23% in the net target consumer baseEstablished new consumer reach PPC/SEM campaigns that led to 300+ followers on Instagram, expansion in Facebook reach by 33% [ ~300 likes and followers to 1,100]Set up ZOHO CRM to monitor Sales & Marketing dashboards and to identify new KPIs
1 recommendation
AT
Aastha Tyagi recommend Manan
21/12/2021
It is a pleasure to have Manan as a key member of my organisation. Manan has a go-getter attitude which ensures that any work you give him will be delivered to the highest standards. He is always up for problem-solving issues as they arise and finds the most efficient and cost-effective solution. He has consistently come up with ways to improve our social media presence, regularly monitoring what works and what doesn't, and proposing various strategies. Most importantly, Manan took the initiative to deliver on our pet adoption platform, which will be India's largest one, and has done exceptionally so far. Very pleased to have him on board.
Education
- Masters in ManagementESCP Business School
- Bachelors of TechnologyVellore Institute of Technology, India2018
Certifications
- SEO AdvancedGoogle2021
- Digital MarketingGoogle2021