Maddalena Z., Social Media Analyst

Top skills

Additional skills (7)

Dynamic analyst with 5+ years of experience in market research, social media marketing and neuromarketing. Skilled in quantitative data analysis, social listening and audience profiling. Through research and data analysis, I help clients get closer to their consumers, by understanding their behaviour, wants, and needs, generating innovative insights to inform the marketing strategy. Staying creative is key, hence I love looking at things from different perspectives to produce critical thinking for effective problem-solving and decision-making, in order to come up with new solutions.

Produced work for: Activision (Global), Barilla (Global), WASA (Global), LEGO (IT) Lidl (UK), Kellogg's (Europe), Yamaha Music (Europe), Xiaomi (UK and IT), Mail+ (UK), Uber Eats (UK), DEVCO (Europe), Freeletics (Global), Lavazza (Global), Netflix (IT), Adidas (IT), Blizzard-Tecnica (Global), Campari (IT), Lega Serie A (Global), MSC (Global), San Pellegrino (IT).

Walnut Unlimited

Senior Research Executive

August 2022 - Today (2 years and 9 months)

London, UK

• Creating project proposals, outlining: methodology, costings, execution and questionnaire design.

• Liaising with internal (Field Department, Data Processing, Coding, Multimedia etc) and external contacts, managing the project and communicating project information.

• Planning and managing projects, checking progress against deadlines, and coordinating more junior team members.

• Analysing quantitative data to generate insights and inform marketing strategies.

• Conducting in-depth market research studies to understand customers' behaviours and market trends.

We Are Social

Senior Research & Insight Executive

September 2021 - August 2022 (11 months)

Milan, Metropolitan City of Milan, Italy

Produced work for: Barilla (Global), WASA (Global), LEGO (IT), Freeletics (Global), Lavazza (Global), Netflix (IT), Adidas (IT), Blizzard-Tecnica (Global), Campari (IT), Lega Serie A (Global), MSC (Global), San Pellegrino (IT)

- Producing ad hoc, weekly and monthly reports with a focus on: conversation analysis, content analysis and performance, competitor landscape and audience analysis;

- Examining social media performance and providing learnings, recommendations, insights and best practices for clients social channels and to inform social strategies

- Experienced in using social listening, audience and content management tools such as Brandwatch, Social Bakers, Rival IQ, GWI, Audiense, CrowdTangle, Etc.

We Are Social

Senior Research & Insight Executive

March 2021 - September 2021 (6 months)

London, UK

Bachelor of Science in Marketing

Birkbeck School of Business, Economics and Informatics

2018

Master's degree, Marketing

Bachelor of Science

Birkbeck, University of London

2017

Bachelor of Science - BSc, Psychology

Foundation degree, Psychology

Goldsmiths, University of London

2014

Foundation degree, Psychology