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Maddalena Z. Social Media AnalystMZ

Maddalena Z.

Social Media Analyst
  • Suggested rate
    $457 / day
  • Experience3-7 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Maddalena's quote.
Location and workplace preferences
Location
Treviso, Italy
Remote only
Primarily works remotely
Verifications

Freelancer code of conduct signed

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Verified email
Languages
Categories
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Skill set
Maddalena in a few words
Dynamic analyst with 5+ years of experience in market research, social media marketing and neuromarketing. Skilled in quantitative data analysis, social listening and audience profiling. Through research and data analysis, I help clients get closer to their consumers, by understanding their behaviour, wants, and needs, generating innovative insights to inform the marketing strategy. Staying creative is key, hence I love looking at things from different perspectives to produce critical thinking for effective problem-solving and decision-making, in order to come up with new solutions.

Produced work for: Activision (Global), Barilla (Global), WASA (Global), LEGO (IT) Lidl (UK), Kellogg's (Europe), Yamaha Music (Europe), Xiaomi (UK and IT), Mail+ (UK), Uber Eats (UK), DEVCO (Europe), Freeletics (Global), Lavazza (Global), Netflix (IT), Adidas (IT), Blizzard-Tecnica (Global), Campari (IT), Lega Serie A (Global), MSC (Global), San Pellegrino (IT).
Experience
  • Walnut Unlimited
    Senior Research Executive
    August 2022 - Today (2 years and 9 months)
    London, UK

    • Creating project proposals, outlining: methodology, costings, execution and questionnaire design.
    • Liaising with internal (Field Department, Data Processing, Coding, Multimedia etc) and external contacts, managing the project and communicating project information.
    • Planning and managing projects, checking progress against deadlines, and coordinating more junior team members.
    • Analysing quantitative data to generate insights and inform marketing strategies.
    • Conducting in-depth market research studies to understand customers' behaviours and market trends.
  • We Are Social
    Senior Research & Insight Executive
    September 2021 - August 2022 (11 months)
    Milan, Metropolitan City of Milan, Italy
    Produced work for: Barilla (Global), WASA (Global), LEGO (IT), Freeletics (Global), Lavazza (Global), Netflix (IT), Adidas (IT), Blizzard-Tecnica (Global), Campari (IT), Lega Serie A (Global), MSC (Global), San Pellegrino (IT)
    - Producing ad hoc, weekly and monthly reports with a focus on: conversation analysis, content analysis and performance, competitor landscape and audience analysis;
    - Examining social media performance and providing learnings, recommendations, insights and best practices for clients social channels and to inform social strategies
    - Experienced in using social listening, audience and content management tools such as Brandwatch, Social Bakers, Rival IQ, GWI, Audiense, CrowdTangle, Etc.
  • We Are Social
    Senior Research & Insight Executive
    March 2021 - September 2021 (6 months)
    London, UK
Recommendations
Education
  • Bachelor of Science in Marketing
    Birkbeck School of Business, Economics and Informatics
    2018
    Master's degree, Marketing
  • Bachelor of Science
    Birkbeck, University of London
    2017
    Bachelor of Science - BSc, Psychology
  • Foundation degree, Psychology
    Goldsmiths, University of London
    2014
    Foundation degree, Psychology