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Macarena Castro

Design Research / Service Design
3 recommendations
  • Suggested rate
    $366 / day
  • Experience3-7 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Macarena's quote.
Location and workplace preferences
Location
Madrid, España
Can work onsite in your office in
  • and around Madrid (up to 50km)
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Languages
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Skill set (48)
Macarena in a few words
I am a Service Designer and Design Researcher with a strong background in Strategic Consultancy and Legal Design. My training in law, combined with Human-Centered Design methodologies, allows me to approach complex challenges with a unique perspective, creating innovative and user-focused solutions. I also train designers and lawyers and facilitate Legal Design workshops.

I am passionate about Behavioral Design and Social Innovation, always striving to incorporate user insights to improve experiences and drive meaningful change. My work spans industries such as insurtech, legal services, and strategic innovation, where I have led projects, facilitated workshops, and trained professionals in methodologies like Design Thinking, Service Design, Agile, and Lean Startup.

I believe in the power of collaboration and inclusive design to transform organizations and create a positive impact on society.


Experience
  • Opinno
    Strategic Designer
    EDUCATION & E-LEARNING
    June 2021 - May 2022 (11 months)
    We use agile methodologies and open innovation to transform big organizations of different fields.
    Metodología Agile Design Research UX Research Innovación Innovación Social
  • Empathy Strategic Design Studio
    Design Researcher/ Legal Designer
    RESEARCH
    April 2021 - Today (3 years and 10 months)
    Led and supported user-centered projects using a combination of ethnographic,
    anthropological and design research techniques, resulting in actionable and tangible
    sights. Designed and improved experiences and services using tools such as
    customer journeys and service blueprints.
  • Clicksurance
    Design Researcher/Legal Design
    BANKING & INSURANCE
    March 2020 - June 2021 (1 year and 3 months)
    España
    I sit down with users or potential users to understand the problems around, so our product team can find solutions that fit them. I also design understandable and visual legal documents through legal design. We work with an hybrid between design thinking and lean startup through agile, and thanks to listening to our users we keep iterating to improve our products and services.
    User Research Innovación service design Legal design Design research Facilitación de procesos
3 recommendations
LR
MP
EA

Laura Roca and 2 other people have recommended Macarena

Laura RocaLR
10/02/2025
I had the privilege of collaborating with Macarena, and I can highly recommend her for her exceptional skills in qualitative research and service design. She has a unique ability to guide research processes from start to finish, using an inclusive approach that centers on understanding diverse perspectives and human experiences. Macarena’s deep empathy and keen analytical mindset allow her to uncover nuanced insights that inform not only design solutions but also broader strategies for social impact.

Her work is characterized by precision—whether it’s in designing research frameworks, analyzing qualitative data, or delivering actionable insights. She brings a strong sense of purpose to every project, especially those with a social impact focus, always ensuring that the outcomes align with the needs and aspirations of the communities involved. Her approach as a service designer is thoughtful and strategic, blending creativity with a deep commitment to making a positive difference.
Maria PeralMP
Maria Peral
Garaje de ideas
23/04/2024
Maca es una crack, sabe coordinar genial las sesiones y busca siempre el mejor enfoque para el servicio, siempre pensando en el usuario y sus necesidades.
Esther AmilEA
Freelance
21/06/2022
Me ha encantado coincidir con Macarena en varios proyectos porque me complementa. Poder diseñar colaborando con ella es un lujo: da igual el tema del proyecto, siempre consigue insights interesantes, basados en su trabajo de investigación.

Es una persona creativa, trabajadora y versátil. Su pasión por lo que hace, empatía, inteligencia y capacidad de ponerse en el lugar de otra persona la convierten en la gran profesional que es.

Además, sus conocimientos en Legal Design aportan valor añadido a los proyectos, porque ayudan a hacer simple lo complejo, elemento clave a la hora de diseñar una buena experiencia de usuario.
Education
  • Máster
    Learning by Helping
    2021
    Metodología para la creación de proyectos de impacto social y mediambiental positivo.
  • Master's degree
    h2i institute
    2019
    Programa de estudios: Creativity, Design Research, Co-creation, Workshop Facilitation. Creative Problem Solving (CPS), Service Design, Visual Thinking, Prototyping. Business Design, Lean Startup Methodology, Business Models Canvas, Value Proposition Design, Storytelling.
  • Master's degree
    Universidad Autónoma de Madrid
    2017
  • Grado en Derecho
    Universidad Autónoma de Madrid
    2016
Certifications