- OpinnoStrategic DesignerEDUCATION & E-LEARNINGJune 2021 - May 2022 (11 months)We use agile methodologies and open innovation to transform big organizations of different fields.
- Empathy Strategic Design StudioDesign Researcher/ Legal DesignerRESEARCHApril 2021 - Today (3 years and 10 months)Led and supported user-centered projects using a combination of ethnographic,anthropological and design research techniques, resulting in actionable and tangiblesights. Designed and improved experiences and services using tools such ascustomer journeys and service blueprints.
- ClicksuranceDesign Researcher/Legal DesignBANKING & INSURANCEMarch 2020 - June 2021 (1 year and 3 months)EspañaI sit down with users or potential users to understand the problems around, so our product team can find solutions that fit them. I also design understandable and visual legal documents through legal design. We work with an hybrid between design thinking and lean startup through agile, and thanks to listening to our users we keep iterating to improve our products and services.
Laura Roca and 2 other people have recommended Macarena
Her work is characterized by precision—whether it’s in designing research frameworks, analyzing qualitative data, or delivering actionable insights. She brings a strong sense of purpose to every project, especially those with a social impact focus, always ensuring that the outcomes align with the needs and aspirations of the communities involved. Her approach as a service designer is thoughtful and strategic, blending creativity with a deep commitment to making a positive difference.
Es una persona creativa, trabajadora y versátil. Su pasión por lo que hace, empatía, inteligencia y capacidad de ponerse en el lugar de otra persona la convierten en la gran profesional que es.
Además, sus conocimientos en Legal Design aportan valor añadido a los proyectos, porque ayudan a hacer simple lo complejo, elemento clave a la hora de diseñar una buena experiencia de usuario.
- MásterLearning by Helping2021Metodología para la creación de proyectos de impacto social y mediambiental positivo.
- Master's degreeh2i institute2019Programa de estudios: Creativity, Design Research, Co-creation, Workshop Facilitation. Creative Problem Solving (CPS), Service Design, Visual Thinking, Prototyping. Business Design, Lean Startup Methodology, Business Models Canvas, Value Proposition Design, Storytelling.
- Master's degreeUniversidad Autónoma de Madrid2017
- Grado en DerechoUniversidad Autónoma de Madrid2016
- DESIGN RESEARCH ONLINEUXER SCHOOL2020