Skill set (4)
Lucy in a few words
An experienced B2B and B2C copywriter, I offer strategic thinking and doing to help brands stand out and be relevant.
Everything I write starts with understanding the audience; and I’m happiest when I’m allowed to strip back jargon, make tricky topics engaging and give products and services a crisp, concise and compelling new voice.
Senior clients value the fact that my ideas deliver results. Their teams like the way I roll up my sleeves, make things happen and make them look good.
Fifteen years in advertising (with roles that included Global Brand Director for UBS and Marketing Director for Publicis Worldwide) taught me how to develop, implement and adapt competitive and effective global strategies. For the last fifteen years I’ve worked as a freelancer, using targeted and persuasive copy to build brands and reputations, deliver leads and improve customer/shareholder relationships. I write copy of all sorts of lengths for clients of all different sizes.
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Education
- St Andrews University, ScotlandUniversity1992MA Hons English and Art History