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Luca Castronuovo

Software Sales Director / CRO
  • Suggested rate
    $892 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Luca's quote.
Location and workplace preferences
Location
London, England, United Kingdom
Can work onsite in your office in
  • and around London (up to 50km)
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Languages
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Skill set (9)
Check out Luca's expertise
Luca in a few words
With strong software sales experience, both as a seller and team leader, I have successfully built and delivered growth for software companies defining sales and GTM strategy, building teams, coaching sellers to success and defining and optimising the sales process and enablement.

I have helped startups and scaleups overcome the initial hurdles and unlock their growth by translating their technologies into a clear value proposition combined with methodologies and processes to attract customers.
With the right enablement and approach, I managed to secure multiple 10x contracts, triple digit growth in key strategic accounts and high retention rates.
Experience
  • Zoovu
    VP Sales, EMEA
    E-COMMERCE
    April 2022 - May 2023 (1 year and 1 month)
    London, England, United Kingdom
    Zoovu is market leader and pioneer in product discovery, helping leading
    brands across multiple retail categories deliver outstanding customer
    experience.

    Core responsibilities: commercial expansion across EMEA, team
    management.

    Key industries: Retail, Consumer electronics, Industrials.
  • e.fundamentals
    Sales Director
    E-COMMERCE
    January 2020 - January 2022 (2 years)
    London, UK
    e.fundamentals offers a leading ecommerce analytics platform to helps
    brand owners compete and win in the omni channel by improving the sales
    performance of their products on retailers’ and wholesalers’ websites.

    Core responsibilities: commercial growth in EMEA, APAC and LATAM, team
    building and management, sales strategy, sales enablement.

    Key industries: CPG / Groceries / Retail
  • Microsoft
    Strategic Account Executive
    DIGITAL & IT
    January 2017 - January 2020 (3 years)
    Reading, UK
    • Responsible for managerial duties in the last 12 months in role. Team size: 15
    • Secured triple digit growth in key accounts and established Microsoft as strategic partner moving the conversation from technology to business problems. Targets: $1 7-25m/yr.
    • Demonstrated strong negotiation skills and successfully landed strategic deals with global clients with over 150% growth. For example, I redefined the relationship with the largest building company in the UK, moving the account from churning to over £6m.
    • Generated over $20M of pipeline in two years by leading industry-specific campaigns and events, creating collateral and coaching the partner ecosystem
    • Check out Luca's experience
Recommendations
Education
  • Master of Business Administration
    SDA Bocconi School of Management
    2014
    Master of Business Administration,
  • Master of Science
    Politecnico di Milano
    2010
    Master of Science in Energy Engineering,
  • Bachelor of Science
    Politecnico di Milano
    2007
    Bachelor of Science in Energy Engineering