Lorena is a medical value communication specialist with 20 years of experience in medical writing and editorial support, covering a wide range of novel and established pharmaceutical products, medical devices and diagnostics. She is a specialist in market access/HEOR, HTA submission documents, medical communications and medical education, working with agencies, pharmaceutical and medical device companies and healthcare organisations. Her specialities include: Global value dossiers (GVDs), AMCP dossiers, value messages, value stories and propositions, core value slide decks, objection handlers, HEOR manuscripts, abstracts, posters and systematic literature reviews (SLRs), HTA submission documents, clinical summaries, clinical study reports, product monographs, manuscripts, conference abstracts and posters, slide presentations, advisory board meeting reports, educational modules, masterclasses, train-the-trainers, scientific platforms, webinars, workshops, CMEs, digital learning, content marketing, digital content, detail aids, leave pieces, white papers, advertorials, infographics and other product support material. Therapy areas covered include oncology, immuno-oncology, rare and ultra-rare diseases, haematology, dermatology, immunology, neurology, cardiovascular and respiratory. In addition to creating new content, Lorena advises on content development and performs senior review, quality control and mentoring tasks. She also works on content strategy and message-oriented medical copy to effectively communicate product value and promote customer/patient/HCP engagement; assessment of existing materials, to evaluate their effectiveness in communicating the medical value of a product, device or service; identification of clinical, real-world, economic (BIM/CE) and PRO evidence supportive of product value; evidence gap analyses and treatment/payer/competitor landscape analyses.
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Menlo Park, CA, USA
September 1998 - Today 25 years
If I had to sum up my life up to this point, I'd say it's been one heck of a ride...