Li Xu

Pre-sale& Post-sale activities - WSJ Brand Campaign: Research on potential clients, use emailing marketing methods to open collaboration opportunities. Communicate with clients/agencies about media strategy, product recommendations, and the Dow Jones value proposition. Make sure timely launch of both print & digital campaigns, a nd assist in campaign performance & optimizations to make sure that revenue is maintained and client goals are reached. Analyze past campaign performance and provide insights & research results on industry activities. Project Management - WSJ Custom Studio Coordinate internal resources and third parties/vendors for the seamless execution of multiple projects Assist in the definition of project scope and objectives, involvin g all relevant internal stakeholders and ensuring technical feasibility. Manage the relationship with the client and relevant stakeholders.