Lindsay Randall

I have worked across b2b and b2c (though mainly the latter) for several brands and agencies, writing long and short form copy from email marketing funnels to website content, blogs and newsletters, short film and radio scripts, product taglines and packaging copy.

Some of the projects I have worked on include:

Belle & Boo (Children's Lifestyle and Interiors Brand):

Copywriting of website pages, working with SEO agency to achieve the balance between functional content and charming, conversational copy.

Batiste Original Dry Shampoo:

Back of pack copy which has been rolled out globally on the Batiste Original cans.

Lifestyle Gift Card:

Product tagline and writing email marketing funnels for the customer journey through all stages of brand engagement.

REON Energise (Caffeine Shots):

Brand positioning and conceptual writing; I created a copy deck of long and short copy, which they could use across different platforms to help with building a new personality / market positioning for the brand.

Woven Films:

Short film script for First Bus recruitment advert.

Cranswick Food:

Poster to support and promote positive mental health and well-being in the workplace.

&Keep (Sustainable Lifestyle Brand):

Monthly newsletters, website content and blog posts.

When my children were very young and I was on maternity leave, I started my own small business called The Right Lines which came from my love of writing. The cards were designed to help people express themselves when they weren't quite sure what words to use and how to say them.

• Successfully established sales channels with Notonthehighstreet, Etsy, several independent UK retailers and my own eCommerce website

• Launched several new products and devised and implemented print and production with UK suppliers

• Hired, trained and mentored 4 staff in sales and marketing strategies

• Generated strategic business plan and budgets

After Graduating and a brief spell seeing the world, I started working in recruitment in 1999 for Best International (since acquired by Spring), before moving into recruitment advertising (TMP Worldwide) and then digital marketing (e3 media and Carlson Marketing). With experience in both recruitment and marketing, I was offered a unique opportunity to join Ad Lib as a Director and help to develop the business in the digital, media, creative and marketing sectors throughout the South West. For 4 years I successfully grew the Design and Digital division before leaving to have a baby in December 2008. After returning from maternity leave, part-time, I was responsible for all the external marketing and brand management of Ad Lib, and working with the other Directors to continue to build the business.