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Leonie Roberts
Empathetic comms and media specialist
  • Suggested rate
    $483 / day
  • Daily rate details

    Freelancer rate (excluding tax)
    Malt service fees (excluding tax)
    Total (excluding tax)
    This rate is for suggestive purposes only. The freelancer will send you a tailored quote based on the details provided in your project proposal.
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Leonie's quote.
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Location and workplace preferences
Cardiff County, Wales, United Kingdom
Can work onsite in your office in
  • Cardiff County and around (up to 50km)

Project length

  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months

Business sector

  • Civic & Social Organizations
  • Digital & IT
  • Biotech
  • Culture
  • Energy & Utilities
+14 other

Entertainment & Leisure, Education & E-learning, Environmental, Health & Wellness, Hospitality, Internet of Things (IoT), Press & Media, Public Safety, Public sector, Research, Social Networks, Tech, Transportation, Travel & Tourism

Company size

  • 11 - 49 people
  • 50 - 249 people

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Expertise (31)
Leonie in a few words
I will bring to your project a self-motivated and innovative mindset, and proven skills in multiple communications disciplines including strategic communications planning, media and public relations, proactive and reactive media handling, integrated campaign development, social media strategy and development, stakeholder engagement, and internal communications.

I have very strong written and interpersonal skills, and relationship-building skills gained in a variety of high profile public sector roles including UK and Welsh Government, private sector FMCG (SPAR supermarkets), SMEs and charities.

I'm also bringing proven ability to seek, find and promote solutions for the barriers people face, and the ability to deliver projects from inception to delivery, as evidenced in my work for the Welsh Government Ministers for Brexit and Social Justice.

I'm particularly interested in developing communications strategy which promotes equalities and delivers behaviour change.

During Covid, I represented Welsh Government to support the Covid vaccination programme, particularly addressing the sensitivities, and fears, of the black, Asian and minority ethnic community.

I worked extensively with external stakeholders , and used my relationship-building and stakeholder management skills to develop and deliver successful campaigns including drafting thought leadership articles and opinion editorials.

While leading proactive media for communities and equalities policy areas for the Welsh Government, I developed strong relationships with leading race equality influencers and advisers to promote and demonstrate equality, diversity and inclusion, and pitched, drafted and published articles in regional press in partnership with influencers.

I am experienced in advising and briefing senior leaders (including Ministers) in interview techniques and key messaging prior to print and broadcast interviews.

I have an extensive press contact list.

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  • Google

    Menlo Park, CA, USA

    September 1998 - Today   25 years and 1 month
    If I had to sum up my life up to this point, I'd say it's been one heck of a ride...

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