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Leanne Gouws

Google ads / Paid Media / PPC Specialist
  • Suggested rate
    On-demand
  • Experience3-7 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Leanne's quote.
Location and workplace preferences
Location
Reading, England, United Kingdom
Remote only
Primarily works remotely
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Freelancer code of conduct signed

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Languages
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Skill set
Leanne in a few words
Driven, eager & detail oriented.
Experienced Paid Media Specialist, with extensive Google Ads and Digital Marketing experience. Adept at guiding, creating and managing online marketing strategies and campaigns from start to finish. I loved Google Ads and client marketing enough to uproot my entire life in South Africa, and now find myself in the UK. I strongly feel I am an asset to any team and my can-do attitude allows me to execute tasks with passion, and a hunger to continuously improve.
Experience
  • Gripped
    Paid Media Specialist
    March 2022 - Today (2 years and 11 months)
    London, UK
    Managing the paid search and display campaigns of all existing Google Ads clients, on a daily, weekly and monthly basis. Keyword and audience research, for existing clients as well as new client research and Google Ads specific proposals, campaign plans and spend and budget forecasting. Monitoring campaign performance to ensure all targets are met or exceeded across multiple customers. Executing and guiding recommendations for ongoing campaign optimisation. Writing and conducting monthly health checks, reporting improvements, deteriorations and general account health to Customer Success team. Produce post-campaign analysis that examines campaign results and creates actionable insights to feed into future campaigns. Preparing and conducting Google Ads training sessions for new employees, existing employees and upskilling, as needed. Introducing new Google Ads concepts to Customer Success and wider team, through process formulation, execution and optimisation. Using Google Analytics and Google Analytics 4 for tracking implementation, testing, optimisation and audience insights.
  • Net Age CC
    Google Ads Account Manager
    February 2019 - March 2022 (3 years and 1 month)
    Rivonia, Sandton, 2128, South Africa
  • The LaundroMutt
    Store Manager
    November 2018 - February 2019 (3 months)
    Krugersdorp, South Africa
    I have been involved in the process of starting this business, from building and painting to working at the front desk scheduling bookings, administrative duties assisting with sales.
Recommendations
Education
  • Bachelor of Business
    IMM Graduate School
    2017
    Bachelor of Business Administration - BBA, Marketing/Marketing Management, General
  • Matric
    Randpark High School
    2013
    Matric
Certifications
  • Google Ads Video Certification
    Google
    2022
  • Google Ads Search Certification
    Google
    2022
  • Google Ads Display Certification
    Google
    2022
  • Shopping ads Certification
    Google
    2022
  • Google Masters
    Google Africa
    2021