Laura Schofield, Graphic Design, Illustration and Artworking

Check out Laura's expertise

A highly experienced freelance graphic designer, illustrator, and patternmaker professional, with over 7 years of commercial design and artworking experience in a London design house. Versatile skill set, capable of taking a wide variety of briefs from initial ideas to final print/web outputs. Experienced studio manager, team trainer, and lead designer with a UK first-class honours degree in BA Illustration.

Skilled at delivering multi-award-winning gift collections across several categories including stationery, fashion, lifestyle and greetings cards, taking them from concept to launch. Simultaneously creative and practical, ideas-driven and commercially minded, with a never-ending enthusiasm for beautifully designed products. An adaptable, positive problem-solver with a passion for efficiency and a roll-up-your-sleeves, can-do attitude.

Most recent achievements include working closely with CEO and Art Directors of a prestigious London Design House, utilising a deep understanding of company goals to effectively communicate ideas across all levels, successfully increasing productivity and leading design throughout the entire Studio team to create commercial, innovative product and marketing design solutions.

Portfolio: lauraschofielddesign.com

Laura Schofield Design

Freelance Graphic Designer and Illustrator

LUXURY GOODS

May 2019 - Today (5 years and 7 months)

Freelance graphic designer, illustrator, and patternmaker with over 7 years of commercial design and artworking experience in a London design house. Versatile skillset, capable of taking a wide variety of briefs from initial ideas to final print/web outputs.

London Design Studio

Studio Manager / Lead Designer

LUXURY GOODS

January 2022 - May 2023 (1 year and 5 months)

7years 3 months

Studio Manager / Lead Designer: January 2022 - May 2023

Assistant Studio Manager: March 2020 - January 2022

Studio Supervisor / Senior Designer: January 2019 - March 2020

Designer / Creative Artworker: February 2018 - January 2019

Junior Designer / Photography Manager: June 2016 - February 2018

Design Studio Assistant: March 2016 - June 2016

• Designing all in-house product collections, adhering to brief and brand values, with autonomous final sign off on all artwork

• Responding to the Art Directors vision to brief and direct the in-house Studio team, leading intra-team meetings and building collaborative relationships across the business

• Driving all in-house marketing content creation (B2B, B2C, social media, product catalogues, sales videos, product and lifestyle styling, photography and retouching)

• Managing Studio workflow, priorities and timescales to meet the critical path and streamlining and retraining, effectively increasing efficiency, precision and productivity

Park Hotel

Office Manager

HOSPITALITY

July 2015 - February 2016 (7 months)

Paignton, UK

A receptionist role, managing hotel bookings and organising staff rotas, whilst providing excellent customer service to maintain repeat custom.

Bachelor of Arts in Illustration

The Arts Institute at Bournemouth

2015

Grade: First Class Honours in BA Illustration

GSCE

Churston Ferrers Grammar School

2009

GCSE Grades: Dual Science: A* A* Mathematics: A Double English: A A Business Studies: A* Art: A* History: A Religious Education: A* German: B

A Levels in Biology, Psychology, Art and Design

Churston Ferrers Grammar School

2011

A Level Grades: Art and Design: A* Biology: A Psychology: A*

Foundation Diploma in Art, Design and Illustration

South Devon College

2012

Grade: Level 3 - Distinction, Level 4 - Merit

Bachelor of the Arts in Illustration

The Arts University Bournemouth

2015

Arts University Bournemouth logo Arts University BournemouthArts University Bournemouth Bachelor of Arts (BA) Honours, IllustrationBachelor of Arts (BA) Honours, Illustration 2012 - 20152012 - 2015 Grade: First Class Honours in BA IllustrationGrade: First Class Honours in BA Illustration Activities and societies: Illustration Course Representative (2013-2015)Activities and societies: Illustration Course Representative (2013-2015) Taking part in every workshop, lecture and study trip opportunity, this course provided me with a wide creative skill set including Adobe Software (Photoshop, Illustrator, In-Design), Printmaking, Textiles, Life Drawing, Infographics, Book Binding, Rotoscoping and Model-Making. With a focus on innovation and originality, this course has also enabled me to fully explore my creative practice, from which I have also developed a keen eye for trends and fashion.