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Laura Roca

Strategic designer and Social Innovator
3 recommendations
  • Suggested rate
    $378 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Laura's quote.
Location and workplace preferences
Location
Piedras Blancas, Spain
Remote only
Primarily works remotely
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Reputation
212Followers
8898Views
413Appreciations
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Laura in a few words
Hi, I’m Laura. Every day, I’m driven by the vision of a world where everyone has access to exceptional and efficient experiences, products, and services. As a designer and co-founder of Coombo, a strategic design cooperative, I specialize in transforming complex challenges into intuitive, impactful solutions. My work is rooted in research, social innovation, and intentional design, ensuring that every product or service I create is effective and meaningful for users and communities.

I thrive in remote, multicultural settings, collaborating effectively across time zones and diverse teams. With experience across various design scales—product, service, digital, and visual design—I’m committed to crafting a more sustainable and inclusive future through design.

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Hola, soy Laura. Cada día, me impulsa la visión de un mundo donde las personas tengan acceso a experiencias, productos y servicios excepcionales y eficientes. Como diseñadora UX y cofundadora de Coombo, una cooperativa de diseño estratégico, me especializo en transformar retos complejos en soluciones intuitivas e impactantes. Mi trabajo está basado en la investigación, la innovación social y un diseño intencional, asegurando que cada producto o servicio que creo sea tanto efectivo como significativo para las personas y las comunidades.

Me desenvuelvo en entornos remotos y multiculturales, colaborando eficazmente entre zonas horarias y equipos diversos. Con experiencia en diferentes escalas de diseño—producto, servicio, digital y visual—estoy comprometida a crear un futuro más sostenible e inclusivo a través del diseño.



Experience
  • Coombo
    Co-founder, Designer
    May 2021 - Today (3 years and 11 months)
    Colombia, Colombia
    • Designed products and services for more than 10 clients in Colombia and internationally, leading UX/UI design, research, and prototyping processes.
    • Facilitated over 15 workshops and educational spaces in design, promoting innovation and learning across various sectors.
    • Coordinated internal committees to optimize the culture and operations of the cooperative, co-designing a business model based on cooperative principles.

    https://coombo.co/
    Service Design Facilitación de procesos Design Thinking Systems Thinking Diseño visual Business Unit Strategy UX/UI Prototype User Research Leadership
  • Código 13
    UX/UI
    October 2023 - December 2023 (2 months)
    Medellín, Colombia
    • Designed the user experience (UX) and user interface (UI) for a management application used by distributors and wholesale logistics teams in the United States, optimizing operational processes and improving supply chain efficiency.
    • Collaborated with a team of young developers from Comuna 13 to create digital solutions. This project focused on fostering digital and technological skills, promoting knowledge applied to the digital economy, and supporting the development of legal and sustainable life projects in vulnerable communities.

    https://www.codigoc13.com/
    UX/UI Project Implementation Formación de equipos Colaboración
  • Designit
    Designer
    March 2016 - October 2020 (4 years and 7 months)
    Medellín, Colombia
    • Designed innovative products and services, integrating research, prototyping, interaction, and visual design to tackle complex challenges effectively.
    • Collaborated with multidisciplinary teams from research to implementation, delivering solutions aligned with users and business goals.
    • Conducted over 15 qualitative research studies, co-creating with users and validating iterative solutions to optimize experiences.
    • My work on qiip, a financial service improving user well-being, received the "Innovation by Design Award" (Fast Company, 2019).


    https://www.designit.com/
    UX/UI User Research Qualitative Research Design Thinking
3 recommendations
MC
NP
PA

Macarena Castro and 2 other people have recommended Laura

Macarena CastroMC
12/02/2025
Working with Laura helped me witness her exceptional talent for social innovation and strategic design. She brings a systemic approach to every project, consistently delivering thoughtful solutions that create meaningful impact. Her deep love for research combined with expertise in digital design and UX makes her a truly versatile innovator.
Her meticulous eye for visual design and attention to detail shine through in everything she creates, from thorough research phases to thoughtful implementation. What truly sets Laura apart is her ability to uncover meaningful insights through social design methodologies and translate them into practical, user-centered solutions, as evidenced by her award-winning work on the qiip project.
Laura's collaborative spirit and systemic thinking ensure solutions are both technically excellent and socially impactful. She's a dedicated designer who combines creativity with precision, consistently delivering results that make a real difference in people's lives.
Natalia PerdomoNP
11/02/2025
¡Laura es una co-equipera espectacular! Combina una gran capacidad organizativa que impulsa el desarrollo de los proyectos con una atención al detalle que eleva la calidad de cada entregable.

Su conocimiento en diversas áreas del diseño y capacidad de manejo de clientes le permite gestionar proyectos de principio a fin, desde la investigación hasta la implementación. Su dominio en investigación, diseño de servicios y diseño UX/UI garantiza que las soluciones que desarrolla sean realmente efectivas y centradas en las personas.

Además de su conocimiento técnico y metodológico, Laura aporta una energía positiva que fortalece la dinámica de trabajo. Además de ser una experimentadora de nuevas formas de trabajo, entiende el valor del trabajo en equipo y sabe potenciar las fortalezas de quienes la rodean.
Pablo AgustíPA
27/01/2025
I had the privilege of collaborating with Laura Roca at Coombo, a strategic design cooperative where her expertise in research, design, and managing complex projects truly stands out. Laura has a remarkable ability to uncover meaningful insights through thorough research and translate them into innovative, user-centered solutions that create real impact.

At Coombo, she takes on challenges with clarity and determination, fostering effective collaboration across diverse teams. Her work seamlessly combines strategic thinking with creativity, resulting in designs that are both practical and inspiring. Whether working on service design, digital platforms, or visual projects, Laura’s thoughtful approach ensures every outcome is aligned with user and stakeholder needs.

Laura’s talent for driving meaningful results through research and design makes her an invaluable asset to any project. I highly recommend her for initiatives that demand innovation, collaboration, and a focus on social impact.
Education
  • Systems Practice
    Plus Acumen
    2020
  • Designing for Environmental Sustainability and Social Impact
    Plus Acumen
    2019
  • Design Thinking Immersive
    Cooper Education
    2018
  • Master of Product Design Labs & Innovation
    IED Madrid
    2013
  • Diseño de Producto
    IED Barcelona
    2011