- CoomboCo-founder, DesignerMay 2021 - Today (3 years and 11 months)Colombia, Colombia
- Designed products and services for more than 10 clients in Colombia and internationally, leading UX/UI design, research, and prototyping processes.
- Facilitated over 15 workshops and educational spaces in design, promoting innovation and learning across various sectors.
- Coordinated internal committees to optimize the culture and operations of the cooperative, co-designing a business model based on cooperative principles.
https://coombo.co/ - Código 13UX/UIOctober 2023 - December 2023 (2 months)Medellín, Colombia
- Designed the user experience (UX) and user interface (UI) for a management application used by distributors and wholesale logistics teams in the United States, optimizing operational processes and improving supply chain efficiency.
- Collaborated with a team of young developers from Comuna 13 to create digital solutions. This project focused on fostering digital and technological skills, promoting knowledge applied to the digital economy, and supporting the development of legal and sustainable life projects in vulnerable communities.
https://www.codigoc13.com/ - DesignitDesignerMarch 2016 - October 2020 (4 years and 7 months)Medellín, Colombia
- Designed innovative products and services, integrating research, prototyping, interaction, and visual design to tackle complex challenges effectively.
- Collaborated with multidisciplinary teams from research to implementation, delivering solutions aligned with users and business goals.
- Conducted over 15 qualitative research studies, co-creating with users and validating iterative solutions to optimize experiences.
- My work on qiip, a financial service improving user well-being, received the "Innovation by Design Award" (Fast Company, 2019).
https://www.designit.com/
Macarena Castro and 2 other people have recommended Laura
Her meticulous eye for visual design and attention to detail shine through in everything she creates, from thorough research phases to thoughtful implementation. What truly sets Laura apart is her ability to uncover meaningful insights through social design methodologies and translate them into practical, user-centered solutions, as evidenced by her award-winning work on the qiip project.
Laura's collaborative spirit and systemic thinking ensure solutions are both technically excellent and socially impactful. She's a dedicated designer who combines creativity with precision, consistently delivering results that make a real difference in people's lives.
Su conocimiento en diversas áreas del diseño y capacidad de manejo de clientes le permite gestionar proyectos de principio a fin, desde la investigación hasta la implementación. Su dominio en investigación, diseño de servicios y diseño UX/UI garantiza que las soluciones que desarrolla sean realmente efectivas y centradas en las personas.
Además de su conocimiento técnico y metodológico, Laura aporta una energía positiva que fortalece la dinámica de trabajo. Además de ser una experimentadora de nuevas formas de trabajo, entiende el valor del trabajo en equipo y sabe potenciar las fortalezas de quienes la rodean.
At Coombo, she takes on challenges with clarity and determination, fostering effective collaboration across diverse teams. Her work seamlessly combines strategic thinking with creativity, resulting in designs that are both practical and inspiring. Whether working on service design, digital platforms, or visual projects, Laura’s thoughtful approach ensures every outcome is aligned with user and stakeholder needs.
Laura’s talent for driving meaningful results through research and design makes her an invaluable asset to any project. I highly recommend her for initiatives that demand innovation, collaboration, and a focus on social impact.
- Systems PracticePlus Acumen2020
- Designing for Environmental Sustainability and Social ImpactPlus Acumen2019
- Design Thinking ImmersiveCooper Education2018
- Master of Product Design Labs & InnovationIED Madrid2013
- Diseño de ProductoIED Barcelona2011