Skill set (10)
Lara in a few words
A highly accomplished and commercially astute marketing Leader with over 15 years’ experience, focused on leveraging marketing tools and strategy to drive growth and performance across B2B and B2C markets. A true marketing generalist and thought leader, accountable for shaping and delivering end-to-end activity, equally expert in both digital and content marketing. Recognised for cultivating exceptional internal and external relationships, with a track record of managing high-performing teams.
Key skills:
•. Developing and executing leading-edge digital roadmaps and eco systems to drive increased performance across a complex digital footprint of websites, SEO, eCRM and social media platforms
•. Creating and deploying highly successful marketing campaigns across product and brand. Including launches, relaunches, product extensions, transformation of core propositions and messaging, development of distinctive brand look and feel
•. Leveraging data, analytics, insight and performance dashboards to continually improve marketing investment and inform future campaigns and strategy
•. An inspiring leader of multi-specialist marketing teams, developing performance and capability and creating a warm and inclusive team environment. Recognised as a strong coach and democratic leader
• Commercially savvy budget owner and focused on measuring performance against metrics including RoI, sales growth, audience engagement, brand recognition, web traffic, customer attraction and retention
• Quick to adapt to new enviroments and working practices.
Experience
- LovethornChief Marketing OfficerMay 2023 - Today (1 year and 9 months)London, UK
- Catalyst CreativeClient Services DirectorJuly 2022 - February 2023 (7 months)London, UKVitality9years 4 months
- Health Shield Friendly Society LtdMarketing ManagerSeptember 2006 - March 2013 (6 years and 6 months)
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