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Kseniia Butorina

Strategy Consultant
  • Suggested rate
    $707 / day
  • Experience3-7 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Kseniia's quote.
Location and workplace preferences
Location
Vienna, Austria
Can work onsite in your office in
  • and around Vienna (up to 50km)
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Skill set (17)
Industry fields of expertise
Kseniia in a few words
Strategy consultant with 7+ years of experience at PwC and as an independent consultant. Have 3+ years of marketing-focused experience. Key industries are Retail, FMCG, Health & Beauty, Real estate. Currently work mostly in the Middle East and CIS countries.
Experience
  • PEM strategy
    Senior Consultant
    CONSULTING & AUDITS
    March 2024 - May 2024 (3 months)
    Riad, Saudi-Arabien
    - Growth strategy development for the top-2 commercial real estate developer in KSA
    - Primary consumer research, incl. 12 in-depth interviews, mystery shopper in 9 malls, analysis of 2,500 Google reviews, quantitative survey for 500 respondents
    - Mall tenant mix analysis and optimization
    - ‘White space’ analysis and roll-out potential identification
    - E-commerce opportunities identification and assessment
  • PEM strategy
    Senior Consultant
    CONSULTING & AUDITS
    October 2023 - January 2024 (4 months)
    Riad, Saudi-Arabien
    - Growth strategy development for the top-1 restaurant group in KSA, across 4 casual dining and fast casual restaurant chains
    - Primary consumer research, incl. mystery shopper in 22 restaurants and quantitative survey for 500 respondents
    - Menu mix analysis and optimization
  • Bluered Global
    Manager
    CONSULTING & AUDITS
    August 2023 - September 2023 (1 month)
    Almaty, Kasachstan
    - Data collection and in-depth analysis across 4P (product, place, price and promo) for the top-5 carbonated drinks producer / distributor in Kazakhstan, across 3 key brands
    - Development of strategic recommendations on distribution, pricing, and consumer
    - Calculation of price elasticity and identification of optimal price for top SKUs
Recommendations
Education
  • MSc Marketing
    WU (Wirtschaftsuniversität Wien)
    2024
  • BSc Economics
    The Higher School of Economics
    2014