I'm a product specialist, with more than 13 years of experience in the advertising space, I specialise in Mobile advertising and can bring even more value for Mobile game developers.
I graduated in Computer Science with a focus on graphics and animation.
My previous experiences include +6Y in Meta, being a senior product marketing manager with a big focus on the global gaming market, building the growth strategy for a multi-billion dollars ads business.

I launched the first end-to-end machine learning product for app ads in Meta called Advantage+ App campaigns and led the GTM for most of their app products from 2020 to 2023, I also helped to share a privacy first optimisation strategy and roadmap for the app ads business.

Prior to that I supported Mobile Gaming advertisers (Rovio, Tactile, Gram Games...) to launch and scale their UA strategies on their biggest game titles.

Before entering the gaming space I supported digital disruptors in the MENA region scale their businesses particularly in the services and ecom space.
My experience in the media space started in Publicis group as I was one of the first member of the Performics team based in Beirut that launched the performance marketing arm of Publicis in the MENA region. I led a team of 10 media managers, creating and executing growth media strategies for the biggest brands in the region (Adidas, Emirates NBD, Etihad airlines, Richemont group...).