Krystel Bitar
Product and Market specialist, app ads and gaming
  • Suggested rate
    $1,225 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Krystel's quote.
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Location and workplace preferences
London, England, United Kingdom
Can work onsite in your office in
  • London and around (up to 50km)

Project length

  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months

Business sector

  • E-commerce
  • Biotech
  • Digital & IT
  • Health & Wellness
  • Social Networks
+7 other

Software Publishing, Tech, Video Games & Animation, Internet of Things (IoT), Human Resources, Environmental, Education & E-learning


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Krystel in a few words
I'm a product specialist, with more than 13 years of experience in the advertising space, I specialise in Mobile advertising and can bring even more value for Mobile game developers.
I graduated in Computer Science with a focus on graphics and animation.
My previous experiences include +6Y in Meta, being a senior product marketing manager with a big focus on the global gaming market, building the growth strategy for a multi-billion dollars ads business.

I launched the first end-to-end machine learning product for app ads in Meta called Advantage+ App campaigns and led the GTM for most of their app products from 2020 to 2023, I also helped to share a privacy first optimisation strategy and roadmap for the app ads business.

Prior to that I supported Mobile Gaming advertisers (Rovio, Tactile, Gram Games...) to launch and scale their UA strategies on their biggest game titles.

Before entering the gaming space I supported digital disruptors in the MENA region scale their businesses particularly in the services and ecom space.
My experience in the media space started in Publicis group as I was one of the first member of the Performics team based in Beirut that launched the performance marketing arm of Publicis in the MENA region. I led a team of 10 media managers, creating and executing growth media strategies for the biggest brands in the region (Adidas, Emirates NBD, Etihad airlines, Richemont group...).

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  • Google

    Menlo Park, CA, USA

    September 1998 - Today   25 years
    If I had to sum up my life up to this point, I'd say it's been one heck of a ride...

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