With extensive experience within the design, cosmeceutical and fashion industries. I have spent over 20 years of my life focusing my attention and interest in creative advertising and branding, managing projects and teams, leading by example and being passionate about marketing as well as developing team members to new heights through strong communication, structured processes, and creative thinking.

I have worked on projects of different sizes and significance, but in all instances, I have continued to follow and improve my approach and methodology, delivering results through engaging and innovative designs.

Creative skills

- Build brand identity, artwork for advertising, typography, POS material and exhibitions displays, packaging design, layout of books, catalogues and presentations in line with business vision and values.
- Art direction and photography skills including pack shot photography for catalogues and web, stylised or lifestyle photography for books, posters, advertising campaigns and event photography.
- Advanced skills in photo retouching. Video production skills including setting up cameras and lighting, filming, editing, special effects.

Software skills
Excellent Mac & PC skills including Adobe Illustrator, Photoshop, InDesign, Dreamweaver, Premier, HTML, CSS, After Effects, Audition, Final Cut, Motion.
SEO & paid advertising: Google Analytics, Google Ads, Google Keyword Planner, Google Business, Facebook
Ads, Clickmeter, Rebrandy, Amazon Business and Trustpilot.
Email Marketing: Dotdigital, Mailchimp, Constant Contact, Pabau and HTML.
Online Content Management and eCommerce: Magento, Wordpress, Woocommece, osCommerce, Joomla, Drupal, Ubercart, Handshake and custom made CMS.
Extras: Microsoft Office (including advanced database management), Fireworks, Solidworks, Cinema 4D, PHP, ASP and Visual Basic.