I have extensive digital marketing experience, particularly in SEO and PPC, as well as a wealth of writing and communications experience. That said, I have an MBA so I am highly strategic and understand deeply the need to consider business imperatives and have a full and comprehensive view of business strategy to layer in to marketing strategy, which is rare in digital marketing.

I have built out customer funnels for a variety of ecommerce and tech businesses. Prior to starting my own digital agency, Careful Feet Digital, I was head of marketing at WellTok, where I created and hired out the execution of their customer acquisition funnel. Before that, I was senior marketing executive at Institute for Integrative Nutrition, where I played a core role in identifying points in the acquisition funnel that were not working and working with the relevant department to fix any issues.