I am a senior marketing executive with 20 years experience in senior management roles on international and Benelux level. After 18 years with Philip Morris International I started working as a freelancer to leverage my expertise as brand builder, strategist and people manager in new sectors & businesses. In addition I am also active as mentor/advisor with Birdhouse.

My preference goes to projects and companies confronted with a strategic challenge (start-up, brand (re)positioning, brand launch, international expansion,...).