- Visa IncProduct and digital marketing managerBANKING & INSURANCEApril 2021 - May 2024 (3 years and 1 month)● Developed and executed go-to-market strategy for Visa Extra B2C mobile app, growing users from 0 to six figures, lowering CPA and boosting conversion rates.● Delivered ASO (App Store Optimization) strategies, enhancing app visibility, organic growth, and conversion rates.● Developed and executed multi-channel marketing campaigns (paid, owned, and earned media) to drive product awareness, acquisition, and engagement.● Established end-to-end analytics tools to measure performance, optimize campaigns, and deliver data-driven insights for strategic decisions.● Enabled B2B sales teams by creating sales enablement tools such as pitch decks, one-pagers, and case studies, boosting sales efficiency and conversion rates.● Conducted market and customer research, tracked market trends and global trends, and delivered insights to inform product improvement, differentiation, feature prioritization, and campaign development.● Tracked and managed budgets (P&L), ensuring effective resource allocation and performance monitoring while delivering consistent updates to stakeholders and contributing to revenue growth.● Built and scaled the digital marketing team from the ground up, starting as the sole contributor and later hiring direct reports. Over the years, I restructured the team to address evolving marketing challenges and align with new business needs, improving processes, competencies, and efficiency.● Provided post-campaign retrospectives, identifying wins, learnings, and areas for improvement for future strategies.
Welcome to Kateryna's freelance profile!
Kateryna Samsonova
- Suggested rate$409 / day
- Experience8-15 years
- Response rate100%
- Response time1 hour