You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Malt Strategy
NEW
AI search
Malt Strategy
NEW
AI search
Malt welcome

Welcome to Kateryna's freelance profile!

Malt gives you access to the best freelancers for your projects. Contact Kateryna to discuss your project or search for other freelancer profiles on Malt.

Kateryna Samsonova Product marketing expertKS

Kateryna Samsonova

Product marketing expert
  • Suggested rate
    $409 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Kateryna's quote.
Location and workplace preferences
Location
Prague, Czechia
Remote only
Primarily works remotely
Verifications

Freelancer code of conduct signed

Read the Malt code of conduct
Verified email
Languages
Check out languages spoken by Kateryna
Categories
These freelancer profiles also match your search criteria
Agatha FrydrychAF

Agatha Frydrych

Backend Java Software Engineer

Baptiste DuhenBD

Baptiste Duhen

Fullstack developer

Amed HamouAH

Amed Hamou

Senior Lead Developer

Audrey ChampionAC

Audrey Champion

Web developer

Signup to reveal
Skill set (36)
Industry fields of expertise
Banking and Financial Services
IoT (Internet of Things)
Social Networks
Kateryna in a few words
Product Marketing Leader with 10+ years of experience in B2C and B2B marketing across fintech, FMCG, retail, and sports apparel industries. Proven track record of delivering go-to-market strategies, scaling mobile apps, and executing data-driven campaigns.

Key achievements include launching the Visa Extra mobile app, expanding Visa’s social presence from 5 to 11 markets, building influencer marketing strategies, and boosting acquisition. Skilled in tools like Figma, Google Analytics, SQL, Firebase, Adjust, and more. Passionate about building customer-centric strategies, enhancing engagement, and delivering measurable results.

Expert in client-side and agency environments, combining strategic planning, creative execution, and analytical insights to drive growth. Experienced in managing global projects across 17 EMEA markets, leading cross-functional teams, and collaborating with global platforms like Meta, Google, and TikTok to optimize performance.

Learn more about me and explore my portfolio:
Experience
  • Visa Inc
    Product and digital marketing manager
    BANKING & INSURANCE
    April 2021 - May 2024 (3 years and 1 month)
    ● Developed and executed go-to-market strategy for Visa Extra B2C mobile app, growing users from 0 to six figures, lowering CPA and boosting conversion rates.
    ● Delivered ASO (App Store Optimization) strategies, enhancing app visibility, organic growth, and conversion rates.
    ● Developed and executed multi-channel marketing campaigns (paid, owned, and earned media) to drive product awareness, acquisition, and engagement.
    ● Established end-to-end analytics tools to measure performance, optimize campaigns, and deliver data-driven insights for strategic decisions.
    ● Enabled B2B sales teams by creating sales enablement tools such as pitch decks, one-pagers, and case studies, boosting sales efficiency and conversion rates.
    ● Conducted market and customer research, tracked market trends and global trends, and delivered insights to inform product improvement, differentiation, feature prioritization, and campaign development.
    ● Tracked and managed budgets (P&L), ensuring effective resource allocation and performance monitoring while delivering consistent updates to stakeholders and contributing to revenue growth.
    ● Built and scaled the digital marketing team from the ground up, starting as the sole contributor and later hiring direct reports. Over the years, I restructured the team to address evolving marketing challenges and align with new business needs, improving processes, competencies, and efficiency.
    ● Provided post-campaign retrospectives, identifying wins, learnings, and areas for improvement for future strategies.
Recommendations