Karoline Lietzen
Agile Project Manager, Marketing & Brand
  • Suggested rate
    $488 / day
  • Daily rate details

    Freelancer rate (excluding tax)
    $488
    Malt service fees (excluding tax)
    $0
    Total (excluding tax)
    $488
    This rate is for suggestive purposes only. The freelancer will send you a tailored quote based on the details provided in your project proposal.
  • Experience3-7 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Karoline's quote.
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Location and workplace preferences
Location
Manchester, England, United Kingdom
Can work onsite in your office in
  • Manchester and around (up to 50km)
Preferences

Project length

  • ≤ 1 week
  • ≤ 1 month
  • Between 1-3 months

Business sector

  • Arts & Crafts
  • Culture
  • Consulting & Audits
  • Digital & IT
  • E-commerce
+19 other

Education & E-learning, Entertainment & Leisure, Fashion & Cosmetics, Environmental, Film & AV, Health & Wellness, Hospitality, Luxury Goods, Press & Media, Restaurants & Food Service, Retail (Large Retailers), Retail (Small Business), Social Networks, Sports, Tech, Telecommunications, Travel & Tourism, Video Games & Animation, Wine & Spirits

Company size

  • 2-10 people
  • 11 - 49 people
  • 50 - 249 people
  • 250 - 999 people
  • 1000 - 4999 people
+1 other

≥ 5000 people

Verifications

Freelancer code of conduct signed

Read the Malt code of conduct
Verified email
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Expertise (13)
Karoline in a few words
I am a certified Agile Project Manager who leads and delivers growth of brands on all levels – from strategy creation and brand management to campaign and project delivery.
My profile is unique because I mix my extensive brand & marketing expertise and use Agile to initiate, manage and deliver projects.

Demystifying brand growth looks like:
- Creating a tone of voice
- Creating a brand book and manifesto
- Having an easy accessible Brand Asset Management system
- Product tiering and naming workshops
- Brand graphics layout and messaging hierarchy
- Brand & sales reel
- Competitor landscaping and positioning
- Developing & delivering quarterly brand campaigns
- Development of Brand & Marketing Strategy
- Development of growth Strategy

I have 5+ years of solid experience in delivering above mentioned strategic brand projects and large scale 360° campaigns on a global level that truly has moved the needle within the media, sports and tech industries.

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Experience
  • Google
    CEO
    SOFTWARE PUBLISHING

    Menlo Park, CA, USA

    September 1998 - Today   25 years
    If I had to sum up my life up to this point, I'd say it's been one heck of a ride...

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Recommendations

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Education

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Certifications