S
Sen-Zveotec
23/06/2023
Julie is great to work with. Very level headed, responsive and easy to get in touch with, and great at keeping you up to date.
Skill set
Industry fields of expertise
Julie in a few words
I'm a PR and communications strategist with experience working across agency and in-house roles in New York and London, and remotely in Paris, Brussels and Barbados. My career spans nearly 20 years primarily focused on spirits, hospitality, travel and tech where I have worked on all sides of the communications spectrum from copywriting and strategy to press office and partnerships.
My passion is rooted within drinks brands and hospitality, where I have worked on incredible projects, from launching Hendrick's Gin to press to heading up the communications team for Mount Gay rum's relaunch to the global spirits community. In 2015, I ghostwrote Experimental Cocktail Club: The Way We Drink, which was nominated for Best New Cocktail / Bartending Book at Tales of the Cocktail in 2016.
A publicist at heart, I have secured a growing portfolio of press coverage from the New York Times, Financial Times, CNN and GQ to CLASS, Drinks International, Global Drinks Intel and Spirits Business. I have specialised in new brand launches and rebrands with Hendrick’s Gin, Mount Gay and Drambuie as well as category extensions with Balvenie, Glenfiddich and Grant’s.
In 2019, I stepped into the freelance world. Today, I work with Experimental Group’s 20+ hotels, restaurants and bars as a marketing and comms consultant, and I write and advise on client-facing materials, marketing copy, tone of voice.
I also act on behalf of FINN for Lighthouse (formerly OTA Insight) to secure press coverage across B2B, M&A and consumer titles for acquisitions and data reports. To date, I have secured coverage in Financial Times, CNN, Business Insider, The Guardian, Observer, iNews and Euronews as well as trade titles including Travolution, Hotel Magazine, Lodging Magazine and many others.
My current and past freelance clients:
Mount Gay
Experimental Group
Lighthouse, formerly OTA Insight
Tabasco
Domaines des Hautes Glaces
Micropep
Zveotec
Experience
- FreelanceSenior Communications ConsultantTRAVEL & TOURISMJanuary 2019 - Today (6 years and 1 month)London, UKI am a senior Comms & PR Consultant specialising in wine & spirits, hospitality and tech sectors across the UK, Europe and US.After 15+ years working across agency and in-house roles, I moved to freelance life, where I spend most days working with spirits and hospitality clients, focusing on developing PR strategies, press outreach, copywriting and developing tone of voice across various clients.My most recent freelance roles include in-house global communications for Mount Gay rum from 2019-2023 and for the last decade, I have created all copy and TOV across Experimental Group’s 20+ hotels, restaurants and bars in London, Paris, Ibiza, Menorca, Verbier, Venice, the Cotwsolds and New York.I also work as a UK PR consultant for FINN and the global PR consultant for Zveotec. I have also previously worked on projects for Tabasco, Micropep, CF Commercial and Tiger Vines.
- Remy-CointreauGlobal Communications Manager, Mount GayWINE & SPIRITSJanuary 2019 - March 2023 (4 years and 3 months)
- iytroPartnerBIOTECHSeptember 2021 - December 2022 (1 year and 3 months)
1 project on Malt
1 recommendation
KW
Karen Wanji recommend Julie
Education
- Bachelor of ScienceNew York University2005BS, Communications